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Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Grayson Lafrenz the Founder & CEO of Power Digital Marketing. They are a digital marketing agency that helps brands scale and increase their lifetime value.This is a great conversation with tons of timely learnings. Make sure to listen through to the end to get access to an incredible and exclusive listener-only bonus…What You Will Learn TodayWhy channel expertise could become your superpower of growth and retention.Importance of understanding the metrics, trends, and challenges of your industry.Benefits of developing clear core values to help you and your team have a true north with decision making.Importance of first-party data and how a Nova Audit and DataQ are helping brands make their data actionable.Links And Resources MentionedPower Digital MarketingPower Digital Case StudiesPower Digital Nova AuditDataQDataQ Shopify App - 1-year free trial with "fastlane" coupon - Thanks Grayson!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans. Hosted on Acast. See acast.com/privacy for more information.
Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.
In today’s episode, my guest is Grayson Lafrenz the Founder & CEO of Power Digital Marketing. They are a digital marketing agency that helps brands scale and increase their lifetime value.
This is a great conversation with tons of timely learnings. Make sure to listen through to the end to get access to an incredible and exclusive listener-only bonus…
I really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.
I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!
Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.
Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.
Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.
Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans.
Hosted on Acast. See acast.com/privacy for more information.
Running a Shopify store? You know it's not just about finding the right apps—it's about knowing which strategies actually work when the stakes are real. I'm Steve Hutt, and every week I sit down with Shopify founders, marketing experts, and industry insiders who've been exactly where you are. We skip the theory and dive into what's actually moving the needle right now.
Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 2 million downloads and 400+ episodes, this show delivers actionable Shopify growth strategies that blend AI efficiency with authentic customer relationships.
Each episode brings you proven Shopify strategies, apps, and best practices that drive measurable results. You'll discover digital marketing tactics and retention playbooks that balance automation with genuine human connection, plus real-world founder stories from my journey scaling DTC businesses and insights from 400+ industry leaders.
We dive deep into emerging tech—AI, AR/VR, automation—and show you how to leverage it without losing your brand's soul. Plus, you'll get operations, logistics, and customer experience solutions that reduce overwhelm and build lasting customer loyalty.
Whether you're launching your first Shopify store or scaling past seven figures, you'll walk away from every episode with at least one strategy you can implement this week. No fluff, just real conversations about real growth.
Ready to thrive in today's fast-paced ecommerce world—growing smarter, not just faster? Join thousands of merchants building customer-centric, future-proof brands with strategies that actually work.
Steve Hutt
x-Shopify - DTC Founder - Podcast Host
Find Us Online
Website: eCommerceFastlane.com
Newsletter: FastlaneInsider.com
LinkedIn: linkedin.com/in/shutt
X: x.com/stevenhutt
Instagram: instagram.com/ecommercefastlane
Email: steve@ecommercefastlane.com