The FMCG Marketing Daily | KFC names first global chief brand | Diageo to cut 300 jobs at | How Graza hopes to lap the

The FMCG Marketing Daily — September 05, 2026 In this episode: • KFC creating its first-ever global CBO role signals a structural bet that unified brand identity — not local market autonomy — is the path back to relevance for a struggling QSR giant. • Diageo axing 305 roles at its North American HQ is the clearest signal yet that its turnaround plan involves shrinking the marketing and commercial infrastructure behind its biggest revenue market. • Graza's NASCAR partnership is a challenger brand playbook move — using an unexpected cultural property to punch into mainstream awareness against entrenched olive oil incumbents. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.