Woke and capitalism aren’t two words that should naturally go together, but many, including the brilliant Helen Lewis, have coined the phrase to refer to the new rule in the capitalist textbook; woke opinions on public platforms equals big money.
Whether it’s Ben and Jerry’s backing reparations and serving up free ice cream in Chaz or The Body Shop plugging a tote bag by trolling a domestic violence victim under the guise of “trans-rights”.
We’ll be sitting down with Helen to discuss Woke Capitalism and her incredible book Difficult Women, which reminds readers that changing the world takes a lot of hard graft and unpopularity, not just a well meaning tweet.