The FMCG Marketing Daily | How Fanta's new Haunted Universe helps | AB InBev invests in New York | Wendy's hires ex-McDonald's CMO as chief

The FMCG Marketing Daily — August 25, 2026 In this episode: • Coca-Cola's Fanta is moving beyond seasonal activation into building a recurring branded universe around Halloween — a strategic shift every FMCG brand manager running calendar-moment campaigns should be watching. • AB InBev is doubling down on Cutwater as its RTD spirits brand of the future, signalling where the brewing giant believes the next growth frontier in alcohol actually lies. • Wendy's poaching a former McDonald's CMO is one of the most pointed CMO moves in QSR this year — and it tells you exactly where Wendy's board thinks its marketing firepower needs to go. Hosted by Marco & Klara. New episode every weekday. Tags: CPG, brand strategy, retail media, campaign intelligence, consumer goods, advertising, CMO

What is The FMCG Marketing Daily?

The essential morning briefing for brand leaders in fast-moving consumer goods. Hosted by Marco and Klara — two senior strategists with decades of experience inside global CPG companies and consultancies. Every episode covers retail media and distribution shifts, brand and competitor moves from Unilever, Coke, Nestlé, and challenger brands, and the macro and regulatory forces reshaping the category. Authoritative. Analytical. No noise. Built for brand managers, trade marketers, CMOs, and agency directors who need to stay ahead.