In this episode, we explore the symbiotic relationship between events and content with our guest, Caitlin Barrett, Content Marketing Manager at Webex Events.
Discover the importance of aligning sales, customer, and content teams to create resonant messaging that captivates your audience. We delve into the power of repurposing content in an era of doing more with less, and we discuss leveraging data to tailor content to attendees' preferences. We also share real-life examples, practical tips, and actionable advice to enhance your event content strategy. If you’re looking for insights on creating a holistic attendee journey and effective methods for researching event content, this episode is for you!
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What is Event Horizons?
After a long and painful hiatus, live events are back - the hand-shaking, the galas, the panels, the happy hours, and the in-person energy. But with so many of us comfortable staying at home, how do we navigate the future of events? The technology is ready, but how do we leverage the right tools to create the best virtual, live, and hybrid experiences? Let's find out!