What does a paid media agency actually do? A healthcare marketers guide

In this episode of the Medico Digital Podcast, Louis sits down with Alex and Joe to unpack a deceptively simple question: what does a paid media agency actually do?

We go behind the scenes of the day-to-day reality of running healthcare paid media campaigns, explore how performance is actually driven (spoiler: it’s not just “optimising” campaigns), and talk about what really separates good agencies from great ones.

Expect candid takes on:
- What you’re really paying for when you hire a paid media agency
- Why onboarding is a make-or-break moment
- The danger of “set and forget” campaign management
- How sector-specific insight makes all the difference in healthcare
- What we do differently at Medico, and why it matters

Whether you’re considering investing in paid media for the first time or want to sense-check your current agency partnership, this is an episode that lifts the lid.

What is The Medico Digital Podcast?

The Medico Digital Podcast is your go-to resource for all things healthcare marketing. Hosted by industry experts, we explore the strategies, insights, and innovations shaping the future of healthcare brands. From digital advertising and SEO to patient engagement and brand positioning, we break down what works (and what doesn’t) in an industry where trust, compliance, and competition are everything.

Whether you’re a healthcare marketer, clinic owner, or agency professional, expect candid conversations, actionable advice, and deep dives into the tactics that drive results. Tune in to stay ahead in the fast-evolving world of healthcare marketing.