The New CCO

At this year's Annual Conference, Page welcomed to the stage Paul Argenti, Professor of Corporate Communications at Dartmouth College's Tuck School of Business. Paul led a session titled, "If, When, and How to Engage." The session strove to answer the basic question: What's the playbook for companies as they weight the risk & reward of engaging around social issues? Paul welcomed to the stage Linda Rutherford, SVP and CCO at Southwest Airlines. Linda presented the "traffic light model" she and her team developed to streamline the decision-making process around engagement. On this episode of The New CCO, you'll hear from both Paul and Linda, as they present their frameworks for engagement. Thank you for listening! Please subscribe to make sure you don't miss an episode. You will find us on iTunes, Google Play, Spotify and Stitcher. Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

Show Notes

At this year's Annual Conference, Page welcomed to the stage Paul Argenti, Professor of Corporate Communications at Dartmouth College's Tuck School of Business. Paul led a session titled, "If, When, and How to Engage." The session strove to answer the basic question: What's the playbook for companies as they weight the risk & reward of engaging around social issues?

Paul welcomed to the stage Linda Rutherford, SVP and CCO at Southwest Airlines. Linda presented the "traffic light model" she and her team developed to streamline the decision-making process around engagement.

On this episode of The New CCO, you'll hear from both Paul and Linda, as they present their frameworks for engagement.

Thank you for listening! Please subscribe to make sure you don't miss an episode. You will find us on iTunes, Google Play, Spotify and Stitcher.

Special thanks go to The Home Depot and Rivet Smart Audio for making this season of The New CCO possible.

Creators and Guests

Host
Eliot Mizrachi
The New CCO host
Producer
Jesse Betend
The New CCO producer.

What is The New CCO?

The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders.

Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.