In this episode of the Sales Leaders podcast, Justine Tindall interviews Dan Radu. He is the founder of Macro B2B marketing agency for over 12 years working with global marketing tech companies. Dan has a global team that accelerates and scales marketing programs.
Dan shares his entrepreneurial journey, starting from his first sale in university to building a successful marketing agency. He discusses the importance of sales as the lifeblood of a business, defining growth beyond just revenue, and the challenges of lead generation in a competitive market. Dan emphasizes the need for effective sales management, continuous training, and the significance of hiring the right salespeople. He also explores the impact of AI on marketing and the necessity of resilience in entrepreneurship.
Connect with Dan on LinkedIn: https://www.linkedin.com/in/danradu2000/
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– Justine and the Sales Leader’s Playbook podcast team
Visit Phoenix Coaching Works here: https://sandlertrainingsystems.com/book-a-call
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Welcome to Sales Leader’s Playbook, the podcast that dives into the minds of Ontario’s most driven owner-led businesses. Hosted by Paul Tindall, CEO of Phoenix Coaching Works, this show explores how entrepreneurs in industries from industrial supplies to software, agencies to manufacturing are building, leading, and selling in a constantly changing market. Each episode shares practical insights from business owners still in the trenches — covering lead generation, sales strategies, team management, operational challenges, and the growth lessons learned along the way. Whether you’re running a small sales team or leading a growing firm, Sales Leader’s Playbook delivers real-world stories and strategies you can apply to drive results, overcome obstacles, and seize opportunities.
What is Sales Leader’s Playbook: In Their Words?
Welcome to the Sales Leader’s Playbook podcast, where we explore the minds of Ontario’s most driven owner-led businesses. From industrial suppliers to software companies, agencies to manufacturers, we uncover how leaders are building, selling, and growing in a market that never stops changing. Each episode shares real-world strategies, leadership insights, and lessons learned by entrepreneurs still in the trenches.