In this conversation, Joshua Gillow and Jack Jostes discuss the topic of Facebook ads and when it is the right time to invest in them. They emphasize the importance of having a solid foundation in digital marketing before spending money on ads. The foundational elements include branding and differentiation, sales process, local SEO, and online reviews. They also highlight the need for a clear sales process and a well-designed landing page to convert leads effectively. They caution against wasting money on advertising if the website and SEO are not optimized. The conversation concludes with a discussion on measuring results and the importance of AB testing in Facebook ads.
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Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.