In this conversation, Joshua Gillow and Jack Jostes discuss the topic of Facebook ads and when it is the right time to invest in them. They emphasize the importance of having a solid foundation in digital marketing before spending money on ads. The foundational elements include branding and differentiation, sales process, local SEO, and online reviews. They also highlight the need for a clear sales process and a well-designed landing page to convert leads effectively. They caution against wasting money on advertising if the website and SEO are not optimized. The conversation concludes with a discussion on measuring results and the importance of AB testing in Facebook ads.
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What is Outerspaces?
A podcast dedicated to empowering landscapers, hardscapers and outdoor living professionals. With almost 3 decades of experience, Joshua Gillow shares tips, strategies, and contractor success stories in weekly episodes of Outerspaces.