Personal branding without personal growth is just performance. Too many businesses mistake visibility for influence, skipping the internal work that creates true differentiation. In a world where everyone operates from the same baseline, standing out requires clarity, depth, and alignment, and yet most brands never get there. So what exactly are the common misconceptions businesses have about personal branding?
In this episode of Straight to Voicemail,
Adam Sockel sits down with
Ashley Schroeder, Co-Founder and President at
Loob, to unpack what it really takes to build an authentic personal brand. Ashley explains that it all begins with a solid foundation, starting with understanding who you are, who you serve, the impact you want to make, and the values that guide you.
You’ll learn:
- Why personal branding without personal growth turns into performance instead of differentiation
- The difference between visibility and a true personal brand and why most people get it wrong
- How defining your why and values becomes the foundation for standing out and guiding your business
Jump into the conversation:
(
00:00) Why personal branding is widely misunderstood
(
01:00) The biggest misconception about personal branding
(
01:45) Why platforms and visibility are not the foundation
(
02:10) The role of purpose and values in standing out
(
02:40) Why everything feels like a commodity today
(
03:00) Simplifying brand strategy into something actionable
(
03:20) Showing up authentically without performing
Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.
Follow Ashley Schroeder on LinkedIn
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