This might explain why Google leads are down.
It appears that Google has quietly updated how organic rankings work.
Page 1 results are now different for everyone. We even did a screen-share to showcase how the same exact search term is showing different page 1 results.
This signals a big shift in SEO practices, and unfortunately the best practices of yesterday could actually be hurting your ranking today.
I know it’s frustrating because many roofers have invested heavily into SEO and waited years to start ranking higher.
I sat down with RSA Mentor, Kody Landals to talk through what’s changing and what you can do about it.
You’ll want to watch this full interview to learn:
1) What Google did with organic search results
2) Recommended website updates to convert more visitors into leads
3) Pro tips for lead generation in this new landscape
P.S. If you want help becoming the “GC of your marketing,” come join us inside the Roofing STRONG Alliance™. We’re helping roofers understand their numbers, improve conversions, and adapt as the market changes. Learn more at
https://rsa.pro/=============
Join The Roofing STRONG Alliance by TAMKO™ (RSA):
https://rsa.pro/Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.
FREE Starter Membership (RSA):
https://rsa.pro/freePODCAST
Apple Podcasts:
https://apple.co/3fSQievSpotify:
https://bit.ly/3eMAqJeFOLLOW
FacebookInstagramTikTokLinkedInThe views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO as well as Kody's personal experiences in the roofing industry and as a Mentor in the Roofing STRONG Alliance by TAMKO™ community. As such, their views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits.
Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.