Athlete CEO

An insider’s look into building the most influential voice in sports, The Athletic. Valued at roughly $500 million, The Athletic has disrupted the sports media world.

Show Notes

In this episode of the Athlete CEO Podcast, Erik sits down with Alex Mather, the co-founder of The Athletic.

Valued at roughly $500 million The Athletic has disrupted the sports media world.

They dive into the vision, strategy and tactics that led to the quick rise of dominance for the Athletic in a saturated market that seemed impenetrable.

Alex offers advice and lessons learned from the founding of The Athletic covering topics like:

  • The characteristics he learned growing up that helped give him tenacity, resolve, and a positive outlook
  • How Alex and his co-founder Adam built The Athletic to be different
  • How to understand and work to refine your brand
  • Putting people first and using analytics to optimize
  • The burdens of leadership and the importance of caring for and supporting your team
  • What leadership looks like
  • Why helping your team to win is more important than being right
  • The 4 daily actions he encourages his team to take to stay focused and support others during tumultuous times

Creators and Guests

Host
Erik Averill
Partner, Senior Private Wealth Advisor, CFP®, CPWA®

What is Athlete CEO?

Each week on Athlete CEO features select excerpts from interviews with trailblazers, the elite, those at the top of their field and the best at their craft with the goal to curate the best practices that you can leverage to unlock your human capital