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Aaron Bock: Welcome to the IT
Matters podcast hosted by

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Opkalla. We're an IT advisory
firm that makes technology easy

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for your business. Our vendor
neutral technology advisors work

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directly with your team to
assess technology needs and

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procure the best IT solutions
for your organization. On this

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podcast, expect high level
expertise from our hosts, plus

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experience driven perspective
from the leading experts on

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topics like AI, cybersecurity
industry focused it, solutions,

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strategy and more. Now let's get
into today's discussion on what

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matters in IT.

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Keith Hawkey: Welcome to the IT
Matters podcast hosted by

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Opkalla. At Opkalla, we help IT
teams understand the busy

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marketplace of technology and
strategy services with a data

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driven approach. On this
podcast, we invite technology

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leaders to discuss challenges
facing the modern IT department.

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And of course, my name is Keith
Hawkey, Technology Advisor with

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Opkalla, and we are joined by
our co host, Aaron Bock, founder

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and CEO of Opkalla. Aaron, it's
been a few moons since we've

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hosted together. I'm happy to
see podcasting again.

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Aaron Bock: It has been a few
moons. This summer has been full

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of good travel, good busyness
and lots of growth. But happy to

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be back, Keith, and excited for
the conversation today. How have

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you been?

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Keith Hawkey: I've been very
well. We've actually done some

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traveling together recently. And
I can, I can say you actually

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gave me a really neat tip. And
Jeff tell me if you've

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experienced this as well. But
Aaron told me that if you're

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flying on a plane, the best
thing to do when you get off is

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go on a little jog, go on a run
and do a workout, and you

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explain some of the signs behind
it. Aaron, why exactly do we

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work out after we get off of a
plane?

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Aaron Bock: I am not qualified
to give you the scientific

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answer, but I do know that many
people have studied it and said

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that you feel better when you do
it, and you only have to do it

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for five to 10 minutes. And so
with the busy schedule we have

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and the amount of travel we do,
felt like it's a helpful tip. So

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for those of you at home, try
it, see if it makes you feel

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better. Makes me feel better, I
know that, and I made Keith do

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it on the last trip, and think
it made you feel better too,

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Keith.

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Keith Hawkey: It did make me
feel better, until I saw how

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many miles you were running and
realized that I should probably

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the treadmill more often.

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Aaron Bock: You got to start
somewhere.

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Keith Hawkey: That's right.
Well, you know, speaking of

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starting somewhere, we've a very
exciting topic today. Today we

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have the legendary Jeff Roberts,
founder and CEO of Innovation

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Vista, on the podcast to discuss
what companies get wrong about

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VCIO services and how to best
leverage that relationship. Jeff

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has served in the CIO role in
almost half a dozen

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organizations over the course of
a decade, which means it's

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probably safe to say he
spearheaded more than a couple

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buzzword, alert, digital
transformations. Jeff, welcome

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to the IT Matters podcast.

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Jeff Roberts: Well, thank you. I
appreciate the invitation and

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quite a build up if you're
introduced as a legend. I think

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that the bar is very high for
this conversation, for sure.

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Keith Hawkey: Well, to with the
amount of experience you have,

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leading IT department, leading
IT strategy, I think legend is

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certainly appropriate. So we're
very happy that you're able to

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join us today. I guess if to
start here today, you lead a

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practice that focuses on virtual
CIO services taken from your

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many years leading in this area.
Can you give us a high level of

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why did you start Innovation
Vista? What do you seek to

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accomplish?

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Jeff Roberts: Yeah, so I guess
after a career as an IT

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executive, I wish it was only
one decade. It's over three

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decades in total my career, but
I'm not that old, right? I

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started when I was eight years
old, but for the final tenure

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that I served as CIO, that
company was acquired by a large

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multinational, and they were
interested in some of our

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technology. And there was a
transition there where I stayed

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on board to help them on board
what we had built some some

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interesting AI and analytics in
particular. But during that

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period, I was sort of offered
this opportunity to step back

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and think about what I wanted to
do next, while I still had a

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paycheck, and I took advantage
of that, and the idea of

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starting a consulting practice
had been on my mind for really

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five to five to 10 years before
I felt like certainly there were

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other firms out there offering
fractional CIO that was the most

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common sort of label at that
point, but I knew some of those

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organizations, and was troubled
a little bit by the way they

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went about things, and felt like
I had an idea for a different

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approach that would let us make
a better match for each client

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and really bring the expertise
to the table that a lot of

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companies need, even when they
don't have the budget for a full

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time CIO, a lot of companies are
at a size and scale that they

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really need the expertise, and
someone who knows what they're

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doing can really move the needle
for companies like that. So that

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was the idea in the genesis of
Innovation Vista.

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Keith Hawkey: I'm very
interested to hear about your

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early experience with a
fractional CIO that didn't go, I

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guess, as expected. What can you
share a little bit of detail

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around what happened there?
What, where was the

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misalignment? Any, any juicy
details?

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Jeff Roberts: Yeah, and it's,
it's right in the theme of the

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call here, right? Like we want
to talk about some things that

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companies get wrong. What I saw
that really bothered me was the

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square peg round holes were a
problem that comes with it.

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Really comes from the way that a
lot of consulting firms were put

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together. So you start a
consulting practice, you you go

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and hire some expert
consultants, or maybe the

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founder is one themselves, but
they hire a small team, and you

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put them on w2 and then you go
find clients and projects to

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assign them to, to keep them
busy. It makes sense. And it's,

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you know, 1000s and 1000s of
instances where that's been the

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pattern. And those people you
hire are probably really smart,

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right? You go, you have good
criteria. You know, what makes a

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good IT executive versus what
doesn't. The problem is, and the

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square peg, round hole comes in,
where clients need different

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things, and they operate in
different industries, and

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someone who's successful in one
space or even in the same

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industry, but they're successful
maybe in a company that's very

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formal, you know, lots of
committees and oversight

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structures, things like that.
They're not necessarily going to

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succeed with a company that's
got a different culture, and

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especially one that's in a
different industry, and I really

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feel like, especially in the
2020s here, this has become even

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more true that being an IT
executive is really about being

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a business executive. It's
understanding with our business

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model, where do our revenues
come from? Where do our costs

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come from? What sort of
efficiencies would really move

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the needle versus sort of bell
and whistle, kind of

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capabilities that we need to not
waste our time on, and that

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industry knowledge is critical.
So I heard, I don't want to name

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any names, but I heard some
horror stories. Let's put it

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that way, from both sides, from
clients of fractional CIOs who

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thought they were hiring someone
really good, reputable, smart,

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and they were smart, but it was
just this mismatch problem that

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you know, all all of the
unspoken assumptions, all of the

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lessons learned that they're
bringing to the table, maybe as

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a as a hospital CIO, for
example, if they're trying to

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work for a manufacturing
company, it's just different.

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It's so different in ways that
you can't even put your finger

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on, necessarily, to know, to you
know, have an open mind about so

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they walk in the door and they
have to spend the first couple

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of months learning the business,
and even after that, they don't

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really get it in the same way
that someone gets it who spent

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their career in that space. That
was really the key insight that

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I had, is I don't want to build
a bench. I want to build a

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network. I want to know really
good consultants that I could

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pull in for a project. So
literally, we have never built a

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bench, starting 2019 when I
founded the firm, I don't intend

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to, I get told by financial
consultants and my accountant

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that my margins are not what
they could be if I was willing

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to do that, which I'm sure, I
have no doubt that's true,

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because subcontracting is is
just more expensive than putting

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someone on w2 it's the nature of
the economics of that. But I'm

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not willing to make that trade,
I guess, because structuring it

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like this gives me a choice.
Right now, we're over 400

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consultants in the network, so I
have over 400 options I can

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choose from. Whereas a firm that
has hired a couple of people for

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the bench, they have whatever
two or three or one, even if

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they've got one consultant
that's not billing a client,

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they have that ongoing fixed
cost, they know they need to

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keep that person busy and
generating billable hours. And

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so guess who gets assigned the
next client that walks in the

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door? So I saw that problem. I
heard about it from the

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consultant side as well, where
they felt like they were set up

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to fail in many ways, and the
sales team had made promises

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that they weren't even aware of
or comfortable, that they could

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fulfill. So starting on
Innovation Vista, I wanted to

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really just start out
differently, in a way that

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didn't box me into this corner
the way so many firms are.

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Aaron Bock: Jeff, I hear what
you're saying, and I have heard

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the same sort of sentiment from
so many different customers or

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businesses along the way. I
guess, going back a little bit,

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Keith mentioned, you've been a
CIO formerly, before you started

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Innovation Vista, and now you're
coming in as a consultant, or

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your consultants are coming in
as fractional or VCIOs. What do

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you think is the hardest thing
for a VCIO or fractional CIO to

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get right when they come in,
besides what you just said, the

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match, and making sure they have
the experience after that, and

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you've vetted that out, what is
the hardest thing for them to

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do, to to make this a success?
Or, you know, where you know it

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immediately isn't going to work?

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Jeff Roberts: Yeah, that's great
question. I think a lot of

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things running through my mind,
but I think the answer I want to

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give is that they need to build
trust even more quickly than a

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permanent IT executive who's
been brought in. We structure

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our engagements month to month.
A lot of people do, even if

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they're not, if you don't get
off on the right foot, the

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likelihood that you succeed is
just extremely low. And so this

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idea that you're hiring a
consultant because of their

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experience, their approach,
their ideas, their wisdom, but

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there's a humility that's needed
when you walk in the door to not

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sort of arrive, like there's a
new sheriff in town, and you all

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report to me now, by the way,
and you haven't been doing it

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right. I'm here to make sure
that you start doing it right.

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You know that sort of beginning
to the relationship is

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impossible to make work. So I
think it's more art than

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science, but that building of
trust for virtual and fractional

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CIOs is even more critical. If
you come in as a new permanent

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CIO, there's this idea that, all
right, the organization is

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committed to this person, and we
all need to sort of make this

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work. So maybe there's a little
bit more of a honeymoon period

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and a little bit more of a
willingness to get to know each

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other. You come in as a
consultant, you know you have to

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come in and hit the ground
running, in some sense, but that

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building of trust is just as
important, because without it,

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you're not going to get the
straight scoop. You're not going

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to get the facts about what's
really happening and what's good

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and what's bad about the current
platform and processes. And when

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you try to make changes, you're
not going to have people

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supporting that, and you know,
they're going to find ways to

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sort of undercut what you're
trying to do because they just

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don't believe in it, and they
think you're maybe out for your

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own glory, or out to make them
look bad so you can look good.

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Whatever it is that dynamic is
just is an enormous risk. So

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it's one of the things we talk a
lot about with consultants that

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we're placing. And frankly, it's
a lot of the criteria that puts

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a consultant in our network of
400 versus being one of the 800

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plus that are not in our network
that we've concluded we would

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not want to put this person in
front of a client with the name

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of Innovation Vista consultant.

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Aaron Bock: Yeah, that makes
sense. And I guess the second

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follow up question to that is
the flip side. So I must say I'm

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a business owner, or I'm a CFO.
Maybe they're all different. But

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is there a standard size
business, or is there a type of

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business or a point, an
inflection point, in business,

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where you feel that it's a
better case for a vcio, for

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people to really leverage it
correctly. What is that? And

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where do you see trends?

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Jeff Roberts: Yeah, I, you know,
we have helped some startups,

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but I always say it needs to be
a startup with aspirations to be

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50 million plus 200 people plus.
You know, it's not that we can't

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help companies that are smaller
than that. It's that I worry

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about the the added value that
we bring to the table, not

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surpassing the amount of our
invoice every month. And you

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know, there's, there's a rocket
science around fractional and

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virtual executive work of how
many hours a week are we

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spending, and we try to really
zero in on that for both sides,

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right? The company wants that
bill to be as low as possible,

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but the consultant needs the
time that they need in order to

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really succeed. And I don't want
to make promises that they have

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to fulfill and spend time
they're not being compensated

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for. So there's this constant
sort of tension with that. And

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you know, we find that if it's
an advisory engagement, you're a

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sounding board, maybe with the
head of IT or the board of

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directors and CEO that can be as
low as four hours a week, and

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you can be affected. You're
maybe participating on a call or

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two, you're doing some research
and emails in between those. But

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if you're leading it like a
virtual CIO is doing, it needs

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to be at least 12 and maybe, you
know, 15 to 20 hours a week,

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because either you have staff,
or, more likely, you have staff

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and vendor partners that you are
overseeing, and there's

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collaboration with the business
executives that are there so

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that that that ends up putting
the bill at a certain level. So

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we find 50 million and up, 200
employees and up is the size of

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organization where we really can
bring that value, where we know

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we are saving them or even
helping them gain revenue more

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than what we're charging them,
and they're not at a size where

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it's really clear they just need
a full time CIO. And there's

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sort of this sweet spot in the
middle there, from we it's

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different on depending on
industry, depending on whether

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they're knowledge workers, or if
you've got property, plant and

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equipment sort of company, the
revenue versus knowledge worker

258
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staff count is different. But,
you know, call it generally 50

259
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million to about a billion or a
billion and a half on the high

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end is the range where we tend
to succeed. And our clients say,

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you know, we this is tremendous
for us. What other ideas do you

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have? We want to extend you.

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Keith Hawkey: It sounds like
you're the harmony of E harmony

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and virtual CISOs, you're the
matchmaker.

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Jeff Roberts: We are a
matchmaker. I get asked

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sometimes, are you like a
recruiting firm? We don't do

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permanent placement. That's
really the one thing that we

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don't do. We sometimes have a
consultant and a client that

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sort of fall in love with each
other, and the growth is there,

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and they want to bring them on
board. It's totally fine, and I

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don't want to stand in the way
of that, but it's not our it's

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not our business model. It's on
our concept. It's all

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contractual, subcontracted on
1099 like I talked about. But

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the matchmaking of it's not just
industry and technical

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experience, right? There's this
idea of formality and the

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temperament, and in some sense,
what part of the country are you

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in strange to say, but you know,
culturally that matters to some

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people, they just are going to
feel a little bit more of a vibe

279
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with the rest of the C suite,
versus being a fish out of

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water. So there's a lot that
goes in, and that's why, you

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know, really is as big as we can
get our network with good

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consultants, the better, because
it gives us more and more

283
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options from which we can
choose.

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Keith Hawkey: It reminds me of a
CIO that I work with that came

285
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from Los Angeles, California,
and now he works for a bank in

286
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South Carolina. And he would
tell me that you know, in his,

287
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in his previous life, working
for in a number of IT,

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leadership roles in in on the
West Coast, in California, that

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if he wasn't consistently
changing the dynamics of the

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organization, of the, you know,
the technology, the people in

291
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the process, his employees would
get bored and they would leave.

292
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Change was a part of the the
culture in that part of the

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country and and then he decides,
hey, you know, I'd like a slower

294
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pace of life. Let's move to
small town in South Carolina,

295
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and change is very difficult for
some in this part of the world,

296
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and and it's it's certainly a
shock, but I could see how, if

297
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you bring in a an IT leader
that's very used to that, that

298
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quick, quick clip of change from
the West Coast that's going to

299
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come to the southeast and expect
everyone to change it at their

300
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pace, that there would be a
mismatch there.

301
00:19:29,040 --> 00:19:32,010
Jeff Roberts: Absolutely.
There's so many examples like

302
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that that I could point to. You
know, people that are used to

303
00:19:35,670 --> 00:19:38,880
operating in a very agile
environment with a business

304
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leadership that's used to that
it can seem to more formal, more

305
00:19:45,960 --> 00:19:49,380
more planner, sorts of
executives that they're going by

306
00:19:49,380 --> 00:19:51,840
the seat of their pants. You
know, you don't have a vision,

307
00:19:51,840 --> 00:19:55,320
you don't have a strategy. And
really the truth is, they've got

308
00:19:55,320 --> 00:19:59,910
probably some broad strokes, but
on purpose, they are waiting to.

309
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Fill in some of those details
until they've put something out

310
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for a proof of concept. They've
used it in the real world,

311
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right? The whole agile kind of
mindset, especially around

312
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software, you know, in other
organizations, you've got to

313
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come with a slide deck that's 80
slides and have everything fully

314
00:20:19,500 --> 00:20:21,690
baked on. How are you going to
design it? How are you going to

315
00:20:21,690 --> 00:20:24,990
build it? How are
roll it out before you ever take

316
00:20:24,990 --> 00:20:30,120
step one to get that budget
approved. So it's, it's all of

317
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those sort of dynamics that I
really enjoy about the

318
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matchmaking aspect of what I do.
And and seeing a client this

319
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just really thrilled with the
consultant. We send them. And,

320
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you know, I check in with with
feedback, both with the

321
00:20:47,250 --> 00:20:50,610
consultant and the client, as
you can imagine, and when I hear

322
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good things. And hey, we want to
extend them. And man, we really

323
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seeing the value of what they're
bringing to the table. That is,

324
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I don't know that's fun. That's
just a lot of fun for me.

325
00:21:01,960 --> 00:21:04,570
Aaron Bock: You mentioned 10 to
15, 15 hours a week. You know,

326
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I'm sure that there's some that
are on the low side, some on the

327
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high side. But when you set
expectations, and for folks out

328
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there that may be thinking, hey,
I need a VCIO or a fractional

329
00:21:14,200 --> 00:21:20,140
CIO. How? How do you set
expectations on the how quick

330
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you can make an impact. Is it
I'll make an impact from day one

331
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because I have a plan, or does
it typically take three to six

332
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months to show some of that is
working and measuring? You know,

333
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success?

334
00:21:33,000 --> 00:21:34,890
Jeff Roberts: Yeah, it's
somewhere between that,

335
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actually. So the day one thing
is just very arrogant to believe

336
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that you can walk in and see
something that's so obviously

337
00:21:42,210 --> 00:21:46,140
wrong that you could tweak, and
there's some savings there, like

338
00:21:46,200 --> 00:21:50,340
that that turns clients off,
that, you know, we're not

339
00:21:50,340 --> 00:21:53,430
stupid, right? Like, I mean,
what we're doing makes sense.

340
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There's probably a better way,
but it's going to be some amount

341
00:21:57,060 --> 00:22:01,350
of analysis to find that, and
whether it's new platforms or

342
00:22:01,350 --> 00:22:05,700
processes, or the structure,
vendor partners, whatever. So we

343
00:22:05,700 --> 00:22:10,050
tend to say month to month, and
you will see value either

344
00:22:10,050 --> 00:22:14,670
already delivered, or you will
see it on the horizon that you

345
00:22:14,670 --> 00:22:18,120
know we really put the ball in
their hands to say, look, and if

346
00:22:18,120 --> 00:22:22,230
you don't see it, then let us
know you you would like to

347
00:22:22,230 --> 00:22:26,640
cancel and and you should
cancel, because this whole thing

348
00:22:26,640 --> 00:22:29,610
is about ROI. You know, if
you're spending money with us,

349
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Aaron Bock: I guess you sort of
hit on it, but you have a month

350
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you need to see at least that
much, if not more, coming back

351
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to you. And savings, revenue,
efficiency. Maybe it's

352
00:22:35,790 --> 00:22:39,270
compliance that's that's a
little harder to put $1 number

353
00:22:39,300 --> 00:22:42,720
on, but you know it when you see
it, and some of those are

354
00:22:42,720 --> 00:22:47,100
existential risks, if you fail a
certification or fail an audit

355
00:22:47,100 --> 00:22:51,360
as an organization, so they'll
know it when they see it. And

356
00:22:51,810 --> 00:22:54,630
that's why we like we really
like that month to month and we

357
00:22:54,630 --> 00:22:58,440
like hyping that month to month
structure, because it sets us

358
00:22:58,440 --> 00:23:01,980
apart from some competitors as
well, who want you to sign up to

359
00:23:01,980 --> 00:23:04,980
say, look, we need at least a
year for our person to get their

360
00:23:04,980 --> 00:23:08,670
feet on the ground and for you
to see the value. And I don't

361
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like that. I don't think it's
true first of all. And I think

362
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it sort of sets the wrong
expectation that they might be

363
00:23:15,570 --> 00:23:18,480
unhappy for a while, and then,
you know, they're going to feel

364
00:23:18,480 --> 00:23:20,880
better by the time 12 months
rolls around. I'd rather them

365
00:23:20,880 --> 00:23:23,850
feel good from the very
beginning. And, you know, it's,

366
00:23:23,880 --> 00:23:27,450
it's not some immediate harvest
basket that we bring to them of

367
00:23:27,450 --> 00:23:30,570
dollars, but there's enough
there. And they get a sense of

368
00:23:30,570 --> 00:23:34,770
the thought process that when
they're up for renewing for the

369
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second month, it should be a no
brainer, and it is for our

370
00:23:37,740 --> 00:23:40,860
clients. So that's a great
question, though, and it's one

371
00:23:40,860 --> 00:23:45,660
that, you know, there's a lot of
sort of preparatory work that

372
00:23:45,660 --> 00:23:48,300
goes into, what are we
promising? What are our

373
00:23:48,300 --> 00:23:52,620
deliverables? Sometimes it's,
you know, strategic plans,

374
00:23:52,620 --> 00:23:55,830
documents, roadmaps, things like
that. And sometimes it's

375
00:23:55,980 --> 00:24:00,090
leadership. And we're doing some
of that planning and analysis,

376
00:24:00,090 --> 00:24:07,080
of course, to know how to lead.
But you know, is a virtual CIO

377
00:24:07,080 --> 00:24:12,240
doing a good job. There's like
50 different things that go into

378
00:24:12,240 --> 00:24:13,710
answering that question.

379
00:24:17,100 --> 00:24:20,730
to month approach, and then you
set expectations to say, here's

380
00:24:20,730 --> 00:24:22,950
how we're going to get there,
and it depends on the

381
00:24:22,950 --> 00:24:26,910
organization. What's it? I mean,
you don't share names and redact

382
00:24:26,910 --> 00:24:29,820
anything you want, but maybe
help us. Give us a specific

383
00:24:29,820 --> 00:24:33,810
example of an organization where
you saw either quick or

384
00:24:33,810 --> 00:24:38,160
relatively quick success. And
what did it relate to? Where did

385
00:24:38,160 --> 00:24:40,500
it fall? How did you guys
identify it so quick?

386
00:24:40,480 --> 00:24:43,060
Jeff Roberts: Yeah. So one
example jump into my mind is a

387
00:24:43,060 --> 00:24:49,090
university that they had a some
drama, I guess in the IT

388
00:24:49,090 --> 00:24:55,180
leadership, they had a new
executive in another part of the

389
00:24:55,180 --> 00:25:00,370
organization come in. Believe it
was a CFO that had some tension

390
00:25:00,700 --> 00:25:05,050
with the head of IT. They had
higher expectations. There were

391
00:25:05,050 --> 00:25:07,780
problems. The rest of the
leadership team has sort of

392
00:25:07,780 --> 00:25:11,860
gotten used to it, to be honest.
So IT was not what it should be,

393
00:25:12,190 --> 00:25:15,100
that tension ended up blowing up
to the point where the head of

394
00:25:15,100 --> 00:25:19,330
IT resigned, like unexpectedly,
I'm out of here, sort of thing.

395
00:25:20,410 --> 00:25:26,050
And so we're brought in, sort of
in firefighting mode. And so

396
00:25:26,050 --> 00:25:30,400
there's not, you know, I would
say it's 88% of the time when

397
00:25:30,400 --> 00:25:33,640
we're brought in, we're brought
in to do an assessment and

398
00:25:33,640 --> 00:25:35,110
recommendations report, and we
have a process for that, and it

399
00:25:35,110 --> 00:25:36,910
takes three to four weeks, and
we deliver back something that

400
00:25:36,910 --> 00:25:44,170
kind of tells them where we
think they are and what we think

401
00:25:44,170 --> 00:25:46,870
that they should do. And then
from there, they often say,

402
00:25:46,870 --> 00:25:49,360
that's this is great. Can we
have your help to make it happen

403
00:25:49,900 --> 00:25:53,140
in a firefight? You don't have
the benefit of that. You got to

404
00:25:53,140 --> 00:25:55,840
jump right in. We need someone
to grab a steering wheel. That

405
00:25:55,840 --> 00:25:58,840
person is not in the building.
There's no one that we feel

406
00:25:58,840 --> 00:26:03,370
comfortable knows. You know, the
six or seven areas of it, and we

407
00:26:03,370 --> 00:26:06,910
have people that know their
area, but no one that can do

408
00:26:06,910 --> 00:26:12,220
this. So we come in as an
interim, and our consultant does

409
00:26:12,220 --> 00:26:15,550
a fantastic job of, sort of
putting out the immediate fires,

410
00:26:16,360 --> 00:26:20,890
triaging the sick patients, is
how he talked about this a lot.

411
00:26:20,890 --> 00:26:23,560
So there's, you know, there's
immediate surgery or this

412
00:26:23,830 --> 00:26:27,820
patient's going to die. There's,
you know, hook them up to an IV,

413
00:26:27,820 --> 00:26:30,340
and we need to get to them next.
And then there's okay. This over

414
00:26:30,340 --> 00:26:35,320
here, it's actually okay. These
processes, these platforms, seem

415
00:26:35,710 --> 00:26:40,450
workable, and nothing urgent
needs to be done. And that very

416
00:26:40,450 --> 00:26:44,680
quick, professional sort of
approach. I mean, I talked about

417
00:26:44,710 --> 00:26:48,820
taking a month to do that in the
firefight mode. He did that

418
00:26:48,820 --> 00:26:52,780
within a week or two, very
successfully, in a way that the

419
00:26:52,780 --> 00:26:57,160
leadership team saw his thought
process. You know, why is this

420
00:26:57,160 --> 00:27:00,340
needing immediate surgery? And
if some of it was having to

421
00:27:00,340 --> 00:27:03,580
spend money. Why are we spending
the money? What are the ways we

422
00:27:03,580 --> 00:27:06,460
might spend money? Why am I
recommending this specific way?

423
00:27:06,490 --> 00:27:10,390
They just really liked his
thought process, and they saw

424
00:27:10,390 --> 00:27:14,500
the wisdom and the expertise
there. And that is a client

425
00:27:14,500 --> 00:27:17,800
who's been a client of ours now
for over four years. Because

426
00:27:17,800 --> 00:27:21,970
that interim turned into an
ongoing. You know what? We would

427
00:27:21,970 --> 00:27:26,230
just love to have this person
continue to fill this role. He

428
00:27:26,230 --> 00:27:29,530
likes them. They like him. You
know that that's a great sort of

429
00:27:29,530 --> 00:27:33,340
success story. They're all
different, but that's an example

430
00:27:33,340 --> 00:27:37,300
of one where it's it's just the
difference between someone who

431
00:27:37,300 --> 00:27:40,870
knows what they're doing and has
that professional approach can

432
00:27:40,870 --> 00:27:45,040
make all the difference versus,
you know, even average or

433
00:27:45,040 --> 00:27:48,100
mediocre, you know, you make
some missteps, and those are

434
00:27:48,100 --> 00:27:52,480
painful, and then you got a
client that says, I mean, I

435
00:27:52,480 --> 00:27:54,340
don't know, it feels like maybe
we could get someone better

436
00:27:54,340 --> 00:27:58,960
somewhere else, right? We want
clients to say, this is we can't

437
00:27:58,990 --> 00:28:01,540
actually imagine that we could
find a better fit than this

438
00:28:01,540 --> 00:28:02,020
person.

439
00:28:02,080 --> 00:28:07,360
Keith Hawkey: Do you find that
some of the virtual CIOs in your

440
00:28:07,360 --> 00:28:12,520
network are better suited for
those firefights and some are

441
00:28:12,520 --> 00:28:16,990
better better suited for while
those long term engagements? How

442
00:28:16,990 --> 00:28:18,040
do you assess that?

443
00:28:18,120 --> 00:28:21,030
Jeff Roberts: Oh, wow. I mean, I
speak with all of them, and then

444
00:28:21,030 --> 00:28:24,510
keep in touch with them
periodically. It's one on one

445
00:28:24,510 --> 00:28:29,130
conversations, is the short
answer. So I, you know, I'm I

446
00:28:29,130 --> 00:28:32,850
don't have a client in mind when
I meet these consultants, it's

447
00:28:32,850 --> 00:28:37,290
more, you know, tell me about
your approach and this industry

448
00:28:37,290 --> 00:28:40,110
you've worked. Tell me about,
you know, how you handle this

449
00:28:40,110 --> 00:28:43,650
situation, I see this referenced
on your resume. I'm sort of

450
00:28:43,650 --> 00:28:47,850
interviewing them, in some
sense, to whether they belong in

451
00:28:47,850 --> 00:28:51,480
our network. And so I try to get
a sense of some of the

452
00:28:51,480 --> 00:28:54,270
intangible things that are not
on the resume, some of the

453
00:28:54,270 --> 00:29:00,900
leadership communication. Do
they have a backbone? If they

454
00:29:00,900 --> 00:29:04,980
have a backbone, is it overdone
to the point where they might

455
00:29:04,980 --> 00:29:09,330
come off as abrasive or
arrogant? Are they too much of a

456
00:29:09,330 --> 00:29:14,340
pushover, where I need to think
about sort of a farmer, kind of

457
00:29:14,340 --> 00:29:16,260
engagement for them? Maybe
they're really great

458
00:29:16,260 --> 00:29:20,340
technically. But if we've got an
organization that needs change

459
00:29:20,370 --> 00:29:24,990
and it needs the winning of
hearts and minds. That's not

460
00:29:24,990 --> 00:29:27,450
going to work right? So there's
a certain temperament,

461
00:29:28,860 --> 00:29:33,810
professional assertiveness, I
call it, that I can tell someone

462
00:29:33,810 --> 00:29:36,870
could be diplomatic about it,
but, but they're not going to

463
00:29:36,870 --> 00:29:40,590
give up. If someone says I don't
know that we're comfortable with

464
00:29:40,590 --> 00:29:44,190
that. They'll just continue to
build their case. Understand

465
00:29:44,190 --> 00:29:48,450
what's important to that
stakeholder. Let's work on that.

466
00:29:48,450 --> 00:29:54,060
Let's let's begin to win hearts
and minds and turn ship. And

467
00:29:54,060 --> 00:29:57,720
that is, it's a difficult thing,
but for those that are capable,

468
00:29:57,720 --> 00:30:01,170
it's also really probably the
most satisfying thing that you

469
00:30:01,170 --> 00:30:06,810
can do is a turnaround of an
organization. You know, you know

470
00:30:06,810 --> 00:30:10,980
it, if you've seen it right,
it's, it's just this feeling,

471
00:30:11,160 --> 00:30:14,790
you know, you walk or in the
virtual world, you talk with

472
00:30:14,790 --> 00:30:18,180
people about how things are
going a year later, and you just

473
00:30:18,630 --> 00:30:22,380
have this feeling like, you
know, I did that. This would

474
00:30:22,380 --> 00:30:25,950
have been chaos a year ago, and
now we've got a process. People

475
00:30:25,950 --> 00:30:31,650
are aligned, people are happy,
people are staying. Things are

476
00:30:31,650 --> 00:30:37,590
working right. And so that's,
that's a fun, fun dynamic.

477
00:30:37,650 --> 00:30:40,530
Aaron Bock: If you had to give
advice to a company that maybe

478
00:30:40,530 --> 00:30:44,400
doesn't either think they can
afford a VCIO or can't afford a

479
00:30:44,400 --> 00:30:48,120
VCIO. What advice would you give
them about just the way to think

480
00:30:48,120 --> 00:30:51,690
about IT in general, so that
they can plan for it better?

481
00:30:51,720 --> 00:30:57,510
Jeff Roberts: Yeah. So it's 2024
the digital era is here, and I

482
00:30:57,510 --> 00:31:02,610
have this conversation a lot so
companies where their systems

483
00:31:02,610 --> 00:31:05,700
are up and running, they're not
being hacked. They haven't had a

484
00:31:05,700 --> 00:31:09,750
ransomware hit. You know, things
sent, things tend to work. I

485
00:31:09,750 --> 00:31:13,860
hear that from CEOs and CFOs a
lot, and I challenge them and

486
00:31:13,860 --> 00:31:17,760
say, well, is that all you want
from it? Because your

487
00:31:17,760 --> 00:31:21,450
competitors are out there
thinking about how they can take

488
00:31:21,780 --> 00:31:25,380
customers away from you with
their technology. They're out

489
00:31:25,380 --> 00:31:28,290
there thinking about how they
can create digital products to

490
00:31:28,290 --> 00:31:33,780
upsell their customers, how they
can create a capability that no

491
00:31:33,780 --> 00:31:37,890
one else in your space can
match, and begin to pick off

492
00:31:37,890 --> 00:31:41,850
customers one by one from
everybody else and just really

493
00:31:41,850 --> 00:31:46,320
disrupt the space so it, you
know, technology has gone beyond

494
00:31:46,320 --> 00:31:52,380
this utility, light switch kind
of function, enabling function,

495
00:31:52,380 --> 00:31:55,650
some companies call it. That's
not what it is anymore. And

496
00:31:55,650 --> 00:31:58,830
that's why we have the tagline,
innovate beyond efficiency,

497
00:32:00,210 --> 00:32:03,210
because we hear so often, you
know, people that think, Oh,

498
00:32:03,210 --> 00:32:06,450
we're fine. You know, our system
is actually fairly efficient.

499
00:32:06,840 --> 00:32:09,960
And so I challenge that, you
know. And similarly, it's not

500
00:32:09,960 --> 00:32:14,310
all about that. If that's all
you're settling for and you're

501
00:32:14,310 --> 00:32:18,090
telling your head of IT, good
job, because we're efficient,

502
00:32:18,240 --> 00:32:21,870
you're missing it. You're really
missing it. In 2024 you were

503
00:32:21,870 --> 00:32:25,770
missing it even in 2015 by the
way, in some industries more

504
00:32:25,770 --> 00:32:30,420
than others, but in 2024 it's
every industry. If you're not

505
00:32:30,420 --> 00:32:34,440
thinking about AI, if you're not
thinking about you know, what

506
00:32:34,440 --> 00:32:37,800
deals did we miss? What
transactions or revenue did we

507
00:32:37,800 --> 00:32:42,270
miss? Where technology would
have been a difference maker,

508
00:32:43,050 --> 00:32:47,130
and if your head of IT is not at
the table, even asking those

509
00:32:47,130 --> 00:32:49,800
kind of questions or leading
those kind of discussions, you

510
00:32:49,800 --> 00:32:52,770
have the wrong person, or maybe
they're good at what they do,

511
00:32:52,770 --> 00:32:57,270
but you don't have the right
person in the room. And so yeah,

512
00:32:57,270 --> 00:33:02,340
it's a hard question for
companies that have a director

513
00:33:02,340 --> 00:33:05,820
of IT. For example, we see a lot
of this person's been there for

514
00:33:05,820 --> 00:33:09,480
over a decade, maybe homegrown,
right? Came up from a help desk.

515
00:33:09,480 --> 00:33:11,760
Everybody loves them. They know
where all the bodies are buried.

516
00:33:11,790 --> 00:33:15,510
They're running everything. And
I always say that's great, but

517
00:33:15,510 --> 00:33:17,730
you know what that means? They
haven't seen anything else for

518
00:33:17,730 --> 00:33:21,540
the last 10 plus years, except
for your shop. I don't know if

519
00:33:21,540 --> 00:33:24,570
that's great. I think it's
probably not great. So what

520
00:33:24,570 --> 00:33:27,720
about the value of someone, even
as a sounding board to that

521
00:33:27,720 --> 00:33:32,010
person, to expose them to what's
working for other organizations?

522
00:33:32,310 --> 00:33:36,720
Other ideas, new ideas, things
that are now feasible, possible,

523
00:33:36,750 --> 00:33:42,180
affordable, that were completely
impossible or impractical, even

524
00:33:42,180 --> 00:33:46,860
just two, three years ago, they
need to know about that, and not

525
00:33:46,860 --> 00:33:50,460
just from going to a conference
and hearing some, you know,

526
00:33:51,240 --> 00:33:54,720
talking head at the podium,
someone that they're going to

527
00:33:54,720 --> 00:33:57,960
hear it from, someone who's
taken the time to get familiar

528
00:33:57,960 --> 00:34:01,740
with their company and Their
platform as it is, to really

529
00:34:01,740 --> 00:34:05,520
know what's possible and what
the next steps might be. So our

530
00:34:05,520 --> 00:34:09,030
answer is, of course, yes, there
is a size. I said earlier.

531
00:34:09,030 --> 00:34:12,480
There's a size where we just
would kind of turn away, or

532
00:34:12,480 --> 00:34:15,210
we'll say, look, Sign us up for
an advisory thing, and let us

533
00:34:15,210 --> 00:34:18,960
just be sort of the idea person
for a while. And let's try that

534
00:34:18,960 --> 00:34:23,370
for a few months, four hours a
week, very cheap, like, you

535
00:34:23,370 --> 00:34:27,540
know, $1,000 a week. Think about
to bring in this next level of

536
00:34:27,540 --> 00:34:29,820
expert that's been around the
block that you're trying to go

537
00:34:29,820 --> 00:34:33,750
around multiple times. And let's
just see, and maybe the ideas

538
00:34:33,750 --> 00:34:37,260
are valuable enough, and we size
it right, that your person can

539
00:34:37,260 --> 00:34:40,200
take the ball and run with it.
And all they needed was a little

540
00:34:40,200 --> 00:34:43,740
perspective. Maybe they're not
capable. Maybe they're really

541
00:34:43,770 --> 00:34:47,220
strong on infrastructure and
operations, but they're they

542
00:34:47,220 --> 00:34:51,210
just don't understand the
concepts around systems, data

543
00:34:51,210 --> 00:34:55,170
and analytics. Maybe we need to
mentor them. Maybe we need to

544
00:34:55,170 --> 00:34:58,380
supplement them in some way. Or
maybe you need us as a virtual

545
00:34:58,380 --> 00:35:02,670
CIO for a very small number of
hours a week, and this director

546
00:35:02,670 --> 00:35:05,670
of IT can report to them. That's
a long answer to that question,

547
00:35:05,670 --> 00:35:09,510
I know, but it that's sort of
the conversations that we have

548
00:35:09,810 --> 00:35:13,500
when people are skeptical that
that they need someone because

549
00:35:13,680 --> 00:35:17,100
our IT is okay, our stuff works.
You know, we're not crashing. I

550
00:35:17,100 --> 00:35:20,610
think we're better than than
most like, if that's all you

551
00:35:20,610 --> 00:35:23,010
think it's about. You're missing
it.

552
00:35:23,000 --> 00:35:26,210
Keith Hawkey: It's probably
technology and the vendors that

553
00:35:26,210 --> 00:35:29,750
are in the space and the new
tech. It's only getting more and

554
00:35:29,750 --> 00:35:35,240
more complicated every year that
passes. It's 2024 today. I can

555
00:35:35,240 --> 00:35:40,520
imagine organizations being able
to get by easier a decade ago or

556
00:35:40,520 --> 00:35:44,630
two decades ago, with the on
premises infrastructure, they're

557
00:35:44,630 --> 00:35:50,390
not changing as rapidly as they
are today, but in the modern

558
00:35:50,390 --> 00:35:56,600
organization, you need a dynamic
CIO who not only is great in

559
00:35:56,600 --> 00:36:01,640
their own capacity, but has the
network to keep up, which is a

560
00:36:01,640 --> 00:36:04,460
lot of what Opkalla does. This
is, this is what we do on a day

561
00:36:04,460 --> 00:36:09,470
to day basis. We our team
engages the the marketplace of

562
00:36:09,470 --> 00:36:13,100
vendors. We have over 1000 are
in our portfolio that we

563
00:36:13,130 --> 00:36:17,690
evaluate, and it's a full time
job to keep up with, who's

564
00:36:17,690 --> 00:36:21,620
bought, who, who's good at what,
what you know, what what

565
00:36:22,040 --> 00:36:27,890
services are should we avoid for
now? How are organizations going

566
00:36:27,890 --> 00:36:30,290
about their digital
transformations? What are some

567
00:36:30,320 --> 00:36:33,620
stories that we can learn from?
It's it's that it's about

568
00:36:33,620 --> 00:36:35,930
building that network. Like you
said, it was more and more

569
00:36:35,930 --> 00:36:38,330
important today than ever
before.

570
00:36:38,750 --> 00:36:42,800
Jeff Roberts: I mean, the value
of a consultant is what they've

571
00:36:42,800 --> 00:36:47,360
seen and what they know, and
this fractional world really

572
00:36:47,390 --> 00:36:51,740
empowers that even more, because
at the same time, they are

573
00:36:51,740 --> 00:36:55,340
seeing multiple clients and
dealing with multiple

574
00:36:55,580 --> 00:36:58,400
challenges, and they have some
things working really well, but

575
00:36:58,400 --> 00:37:01,010
not others, and so they can
leverage those things that are

576
00:37:01,010 --> 00:37:05,570
working well and lessons learned
with another client, not in the

577
00:37:05,570 --> 00:37:08,570
secret sauce sort of form,
obviously, but, you know,

578
00:37:08,960 --> 00:37:12,680
understanding the right tools,
vendor partners, processes,

579
00:37:12,680 --> 00:37:17,510
methodologies, that that stuff
is all applicable. And you're

580
00:37:17,510 --> 00:37:20,150
right when you say it's
changing. It's changing faster

581
00:37:20,150 --> 00:37:24,770
than ever. It's accelerating the
pace of change, which is really

582
00:37:24,770 --> 00:37:30,440
scary. And, you know, we try to
use that to encourage people to

583
00:37:30,440 --> 00:37:34,640
act now, because it changes
never been faster than it is

584
00:37:34,670 --> 00:37:38,990
right now, and it'll never be
this slow again. And that is,

585
00:37:39,020 --> 00:37:43,160
that is a daunting but it's it's
been so true. I mean, looking

586
00:37:43,160 --> 00:37:48,290
back on 2020 What a shock and
change that was. I mean, think

587
00:37:48,290 --> 00:37:54,680
about 2023 2024 what's happening
with AI is more disruptive than

588
00:37:55,160 --> 00:37:58,520
what happened with the pandemic
and having to close. And you

589
00:37:58,520 --> 00:38:02,780
know, in some ways, because it's
the difference between survival

590
00:38:02,780 --> 00:38:07,400
and failure of more
organizations. It's just It's

591
00:38:07,400 --> 00:38:12,020
shocking. So if ever consulting
made sense, it makes sense in

592
00:38:12,020 --> 00:38:15,830
2024 I have a biased opinion,
obviously, but I feel the same

593
00:38:15,830 --> 00:38:19,370
about your services. You know,
this guidance of who should we

594
00:38:19,370 --> 00:38:22,880
really be looking at and just
help, maybe on like, what are

595
00:38:22,880 --> 00:38:25,490
the finalists that we should
consider for this sort of

596
00:38:25,490 --> 00:38:28,730
solution? The value of that has
never been higher.

597
00:38:28,720 --> 00:38:31,060
Aaron Bock: Yeah, I think, I
mean, I think the message that

598
00:38:31,060 --> 00:38:35,020
both Innovation Vista would
would say to a customer and

599
00:38:35,080 --> 00:38:38,470
Opkalla, you know, is, don't,
don't go at things alone. And

600
00:38:38,470 --> 00:38:41,140
you know, from from talking to
you during this time, and

601
00:38:41,140 --> 00:38:44,080
hopefully some of the listeners
are getting ideas, even if it's

602
00:38:44,080 --> 00:38:49,840
a small engagement, just as an
idea session versus a full VCIO,

603
00:38:49,840 --> 00:38:52,630
like, don't go at projects
alone. And I would say, we see

604
00:38:52,630 --> 00:38:55,900
the same thing. We see people
who are taking on and it's good.

605
00:38:55,900 --> 00:38:59,230
They're saying, hey, we want to
innovate. We want to transform.

606
00:38:59,260 --> 00:39:02,350
Okay, great. But like you said,
if you've never done it, you've

607
00:39:02,350 --> 00:39:05,230
been an organization. Where
you've never had to. Doing it on

608
00:39:05,230 --> 00:39:08,110
your own can be a daunting task.
You don't need to do that.

609
00:39:08,110 --> 00:39:10,480
There's folks like you out
there, there's folks like us out

610
00:39:10,480 --> 00:39:15,190
there, engage and ask like
because we've seen it 100 times,

611
00:39:15,250 --> 00:39:19,240
1000 times, 10,000 times. You,
you, you all too. And so just

612
00:39:19,240 --> 00:39:22,510
like as children, we rely on our
parents to share, share with

613
00:39:22,510 --> 00:39:25,690
their experiences of life, so
that we don't follow in the same

614
00:39:25,690 --> 00:39:29,230
traps. It's the same thing in
this space. So I appreciate your

615
00:39:29,260 --> 00:39:33,400
perspective. I have one final
question, and I think Keith will

616
00:39:33,430 --> 00:39:37,060
wrap up here, but you know, in
the in the traditional thought

617
00:39:37,060 --> 00:39:40,480
of a CIO, and I think this is
more, I would say this is more a

618
00:39:40,480 --> 00:39:43,780
thought of the past, but I think
people still sometimes feel this

619
00:39:43,780 --> 00:39:47,050
way. You mentioned the utility
versus the the actual business

620
00:39:47,080 --> 00:39:50,500
officer, which I think it really
is, but risk is always really

621
00:39:50,500 --> 00:39:52,900
interesting when you think of
the CIO role. CIOs are

622
00:39:52,900 --> 00:39:57,100
responsible for systems that
have to be up cybersecurity that

623
00:39:57,100 --> 00:40:00,490
has to protect and so in a
typical organization where the

624
00:40:00,490 --> 00:40:03,430
CIO is there, they sometimes can
fall as a scapegoat with risk.

625
00:40:03,430 --> 00:40:07,630
If it's you know, it happens.
How does risk work with VCIO?

626
00:40:07,690 --> 00:40:11,890
And how do you guys handle risk
and manage risk as VCIOs for

627
00:40:11,890 --> 00:40:12,820
organizations?

628
00:40:12,840 --> 00:40:16,020
Jeff Roberts: Yeah, it's a great
question. And ultimately, the

629
00:40:16,020 --> 00:40:21,390
VCIO versus a full time CIO is a
great answer to that question

630
00:40:21,630 --> 00:40:25,530
for organizations that feel like
they have risks, they don't have

631
00:40:25,530 --> 00:40:29,100
the expertise in the building to
know how to navigate them, and

632
00:40:29,100 --> 00:40:33,000
so they're trying to make it
work with middle managers or

633
00:40:33,000 --> 00:40:38,400
vendor relationships or what
have you. The VCIO allows you to

634
00:40:38,400 --> 00:40:45,810
tap into 100% of that expertise
for a fraction of the cost. And

635
00:40:45,840 --> 00:40:48,570
that's another one of our
taglines. I love that, but it's

636
00:40:48,570 --> 00:40:53,250
so true because you're you're
not needing 40 hours a week of

637
00:40:53,250 --> 00:40:56,400
someone's time to turn the crank
on some machine run some

638
00:40:56,400 --> 00:41:00,180
process. It isn't about that.
The highest leverage functions

639
00:41:00,240 --> 00:41:06,690
of an IT leader is the strategy,
the architecture, the culture,

640
00:41:07,230 --> 00:41:12,090
negotiating your agreements and
setting the standard for

641
00:41:12,090 --> 00:41:15,900
processes and operations. You
don't need to run it. You need

642
00:41:15,900 --> 00:41:20,190
to make those key decisions in a
very wise way with your eyes

643
00:41:20,190 --> 00:41:23,940
open towards the risk. To your
point, you know you don't have

644
00:41:23,940 --> 00:41:26,550
to, you don't have to hit all
risks. You need to be aware of

645
00:41:26,550 --> 00:41:32,160
them. And so a lot of this comes
down to that, that experience

646
00:41:32,190 --> 00:41:36,870
and the awareness of the
landscape of, you know, threat

647
00:41:36,870 --> 00:41:42,120
vectors on a cyber security
basis, stability. You know you

648
00:41:42,120 --> 00:41:45,990
can design things like a
hospital or like NASA, if you

649
00:41:45,990 --> 00:41:52,440
want triple redundancy in every
possible system and requirement,

650
00:41:52,620 --> 00:41:54,690
you're going to spend an awful
lot of money doing that, though.

651
00:41:54,990 --> 00:41:58,920
So understand, like a business
impact analysis, sort of mindset

652
00:41:58,950 --> 00:42:02,010
of, okay, what are these risks?
What would happen if this

653
00:42:02,010 --> 00:42:04,470
occurred? Really, what's the
likelihood and what's the

654
00:42:04,470 --> 00:42:10,170
impact, and making a commercial
decision about those things? So

655
00:42:10,170 --> 00:42:12,930
if something bad happens, and
you've gone through that

656
00:42:12,930 --> 00:42:16,590
analysis, and you say, look,
that it's okay, the solution to

657
00:42:16,590 --> 00:42:20,730
avoid that would have cost us
more than it's getting ready to

658
00:42:20,730 --> 00:42:24,360
cost us to just go fix it so
it's all right. We made that

659
00:42:24,360 --> 00:42:27,870
purposeful decision six months
ago or whenever, that makes

660
00:42:27,870 --> 00:42:31,500
people feel so much better,
versus being hit with someone

661
00:42:31,770 --> 00:42:36,300
being hit with something that no
one saw coming right your middle

662
00:42:36,300 --> 00:42:39,510
manager or your vendor didn't
ever come to your leadership

663
00:42:39,510 --> 00:42:42,900
team and say, you know you need
to be aware that there's a

664
00:42:42,900 --> 00:42:48,930
certain percentage possibility
of x, and if x happens, you know

665
00:42:48,960 --> 00:42:53,910
here, here's going to be your
impact. Just knowing and

666
00:42:53,910 --> 00:42:57,270
navigating that, again, in a
commercial mindset, very ROI

667
00:42:57,270 --> 00:43:01,650
mindset, that's another value
proposition of getting that

668
00:43:01,650 --> 00:43:06,810
expertise of someone who's been
around that block. And I feel

669
00:43:06,810 --> 00:43:09,000
like there are a lot of smart
people in middle management, so

670
00:43:09,000 --> 00:43:13,680
I don't say middle manager is a
derogatory it just means that

671
00:43:13,680 --> 00:43:16,290
they're they probably are
limited in what they've been

672
00:43:16,290 --> 00:43:20,250
exposed to. You know, people
come up the IT career ladder,

673
00:43:20,700 --> 00:43:24,720
generally one side or the other,
right? It's IT, and operations,

674
00:43:24,750 --> 00:43:28,410
cyber security, maybe. And then
it's systems programming,

675
00:43:28,410 --> 00:43:32,580
project management, data and
analysis. And that's

676
00:43:32,580 --> 00:43:35,850
oversimplifying significantly.
But you know, you have a middle

677
00:43:35,850 --> 00:43:38,730
manager. They're they're still
on their way up that ladder.

678
00:43:38,760 --> 00:43:42,330
They know one side of it. To
some extent, they're probably

679
00:43:42,330 --> 00:43:46,170
completely blind on the on the
other side of the ladder, and

680
00:43:46,740 --> 00:43:50,400
that's a risk that, you know, a
lot of organizations just should

681
00:43:50,400 --> 00:43:53,340
not be running. And
unfortunately they are.

682
00:43:53,550 --> 00:43:56,100
Keith Hawkey: Those are wise
words, Jeff, that is, I think

683
00:43:56,100 --> 00:43:59,070
that's why they call you
legendary. I'm not mistaken.

684
00:43:59,490 --> 00:44:03,390
Jeff Roberts: Every day to drive
value, where people think that,

685
00:44:03,390 --> 00:44:06,570
but we've got a long way to go
to where I think this thing

686
00:44:06,570 --> 00:44:10,230
could be, but it's been a fun
ride so far I will say.

687
00:44:10,320 --> 00:44:13,320
Keith Hawkey: We typically like
to close with a question, but I

688
00:44:13,320 --> 00:44:16,770
have two questions actually to
ask you, one serious and one

689
00:44:16,770 --> 00:44:21,360
less so. The first one more
serious, if you could open a

690
00:44:21,360 --> 00:44:24,210
billboard everywhere in the
world and only IT leaders could

691
00:44:24,210 --> 00:44:27,720
see it, what message would you
want to impart upon them?

692
00:44:27,780 --> 00:44:29,580
Jeff Roberts: You know, I'm
going to go back to that theme

693
00:44:29,580 --> 00:44:32,730
of it's not just about
efficiency. You got to go beyond

694
00:44:32,730 --> 00:44:36,600
lights on. You got to go beyond
efficiency. You really need to

695
00:44:36,600 --> 00:44:40,410
empower the entire business
model and transform it. Digital

696
00:44:40,410 --> 00:44:44,460
Transformation is not just
installing video conferencing

697
00:44:44,460 --> 00:44:49,920
and collaboration software. It
isn't it's re envisioning the

698
00:44:49,920 --> 00:44:55,110
entire business model of an
organization in light of what is

699
00:44:55,110 --> 00:44:58,410
now, recently become possible
with technology. I don't know if

700
00:44:58,410 --> 00:45:00,810
that fits on a billboard. You
know? The innovate beyond

701
00:45:00,810 --> 00:45:04,170
efficiency, tries to capture
that whole concept in one catch

702
00:45:04,170 --> 00:45:09,000
phrase, but I it's more of a
problem with IT leaders than it

703
00:45:09,000 --> 00:45:12,900
is with business leaders, and
it's the way we're trained. And

704
00:45:13,050 --> 00:45:18,300
there's all kinds of reasons why
that is, but it's sad and it's

705
00:45:18,300 --> 00:45:21,780
career limiting for a lot of
these very smart people that if

706
00:45:21,780 --> 00:45:24,660
they just realize there's more
to it, they shouldn't be getting

707
00:45:24,660 --> 00:45:27,720
an A plus grade if all they're
doing is keeping the lights on,

708
00:45:27,750 --> 00:45:32,190
go in and talk to the CFO. Go in
and talk to the CRO understand

709
00:45:32,190 --> 00:45:35,520
what's happening in your
organization and where IT can

710
00:45:35,550 --> 00:45:36,240
move the needle.

711
00:45:36,300 --> 00:45:38,490
Aaron Bock: Well, good thing is
there's digital billboards out

712
00:45:38,490 --> 00:45:41,730
there now with our modern so
we'll put that on, like one of

713
00:45:41,730 --> 00:45:45,150
those digital billboards where
it just scrolls, and hopefully

714
00:45:45,150 --> 00:45:48,000
you're, you're stopped at a
park, light, stop light to read

715
00:45:48,000 --> 00:45:51,240
it. But great, great advice. I
agree with you 100%.

716
00:45:51,630 --> 00:45:54,540
Keith Hawkey: Or if we want to
target Gen Z, we'll just use

717
00:45:54,540 --> 00:45:55,080
emojis.

718
00:45:55,110 --> 00:45:57,060
Aaron Bock: Right. We'll convert
it.

719
00:45:59,010 --> 00:46:01,980
Keith Hawkey: My less serious
question before you depart, do

720
00:46:01,980 --> 00:46:04,020
you funny follow any sports
teams?

721
00:46:04,080 --> 00:46:07,980
Jeff Roberts: Yeah, I live in
Houston, so we the Astros just

722
00:46:07,980 --> 00:46:13,050
clinched yesterday, the the Al
West division. And Texans are

723
00:46:13,050 --> 00:46:14,940
fun to watch right now as well.

724
00:46:14,990 --> 00:46:19,370
Keith Hawkey: So imagine your
favorite sports team, could be a

725
00:46:19,370 --> 00:46:23,930
concert, anywhere you're in a
stadium. The best venue, the

726
00:46:23,930 --> 00:46:29,270
championship of this experience,
you get to go watch best seat in

727
00:46:29,270 --> 00:46:34,910
the house. But there's a chance
a couple 1000 of the viewers

728
00:46:35,810 --> 00:46:40,370
during this event get sucked
into a black hole. Would you go?

729
00:46:40,910 --> 00:46:42,770
Jeff Roberts: Wow. What's the
chance?

730
00:46:42,900 --> 00:46:44,220
Keith Hawkey: Say, 5% chance.

731
00:46:44,480 --> 00:46:49,250
Jeff Roberts: Oh, five is way
too high. No, no. 1% is long.

732
00:46:49,250 --> 00:46:53,120
Light life is too long of a
journey for sports to sort of

733
00:46:53,120 --> 00:46:57,530
jump up to that level. I enjoy
it, but it's entertainment at

734
00:46:57,530 --> 00:47:01,610
the end of the day, right? It's
not worth taking me away from my

735
00:47:01,610 --> 00:47:06,380
grandchildren or being able to
see you know, two of my kids are

736
00:47:06,380 --> 00:47:10,250
married, two are not yet
married. Yeah, no, nothing is

737
00:47:10,250 --> 00:47:14,570
going to jump up to that level
of risking losing that.

738
00:47:14,630 --> 00:47:17,270
Keith Hawkey: An all too
practical answer, Jeff. Where

739
00:47:17,270 --> 00:47:18,260
can people find you?

740
00:47:18,290 --> 00:47:21,800
Jeff Roberts: So our website is
innovationvista.com there's a

741
00:47:21,800 --> 00:47:27,020
Contact Us form available on
every page. I'm very active on

742
00:47:27,020 --> 00:47:31,730
LinkedIn as well. Post nearly
every day and really enjoy

743
00:47:31,730 --> 00:47:34,850
collaborating and reading what
other people are doing. There's

744
00:47:34,850 --> 00:47:38,510
so many smart people out there
that put out great content on

745
00:47:38,510 --> 00:47:41,990
LinkedIn. There's some spam as
well. But yeah, there's enough

746
00:47:41,990 --> 00:47:44,780
value there that I'm there
frequently. We'd love to hear

747
00:47:44,780 --> 00:47:48,380
from people, anyone who just
wants to to chat. You know,

748
00:47:48,380 --> 00:47:53,840
there doesn't need to be some
kind of virtual CIO engagement

749
00:47:53,840 --> 00:47:56,930
in the offering. I'm happy to
have a call just to talk about

750
00:47:56,930 --> 00:47:58,610
these things because I love the
topic.

751
00:47:58,610 --> 00:48:00,950
Keith Hawkey: Well, that's
certainly clear. Thank you

752
00:48:00,980 --> 00:48:04,250
immensely for joining the IT
Matters podcast. I certainly

753
00:48:04,250 --> 00:48:08,210
learned a lot about your side of
the business, and we really

754
00:48:08,210 --> 00:48:13,280
appreciate you being a guest,
and we'll add in the show notes

755
00:48:13,280 --> 00:48:15,020
how to get a hold of you. So
thank you again.

756
00:48:15,080 --> 00:48:17,210
Jeff Roberts: Well, thank you.
Really appreciate it. Enjoyed it

757
00:48:17,210 --> 00:48:17,630
today.

758
00:48:17,810 --> 00:48:19,520
Aaron Bock: Thank you for
listening, and we appreciate you

759
00:48:19,520 --> 00:48:22,850
tuning into the IT Matters
Podcast. For support assessing

760
00:48:22,850 --> 00:48:25,910
your technology needs, book a
call with one of our Technology

761
00:48:25,910 --> 00:48:31,940
Advisors at opkalla.com. That's
opkalla.com. If you found this

762
00:48:31,940 --> 00:48:34,940
episode helpful, please share
the podcast with someone who

763
00:48:34,940 --> 00:48:37,490
would get value from it and
leave us a review on Apple

764
00:48:37,490 --> 00:48:41,240
Podcasts or on Spotify. Thank
you for listening and have a

765
00:48:41,240 --> 00:48:41,960
great day.