The Product Marketing Experts

Questions covered in this episode:

1:23 Opening Question: what's been your journey into and through product marketing?
4:15 What brought you to DigitalOcean and what does your current role encompass?
8:15 During the early stages how do you divide the work and handle all the requests while also handing some of the strategy?
11:33 How do you navigate all of those sometimes disparate priorities and get to a mutually agreed on one point of view?
14:59 How have you successfully developed bidirectional relationships with executives and other functional leaders across the business to achieve not only the goals of your group but drive momentum for the business?
18:19 How do you influence product decisions?
22:39 How have you worked on prioritizing framework and how have you effectively made those trade-offs?
25:51 How has building the product marketing function at DigitalOcean been a little bit different in your eyes than building product marketing at some of the other companies you've been a part of?
30:27 How do you think about getting into a more technical industry or company and specifically into product marketing?
33:16 Can you share one piece of insight that has served you well throughout your product marketing career?

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What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by, the leading Product Marketing question and answer site.