Web Masters

Phil Fernandez, founder of Marketo, shares the story of building one of the companies that pioneered the B2B, SaaS industry.

Show Notes

In the early days of computers, software was sold as a one-off license. But why let someone pay you once when you can get that person to pay you for the same product multiple times? At least, that's the mantra of the Software As A Service industry, otherwise known as SaaS.

Helping lead the charge on a new business model of recurring, subscription software was Phil Fernandez and his marketing automation company, Marketo. Phil and Marketo wanted to democratize the marketing software industry by selling six and seven-figure pieces of software for a low, monthly subscription. And it worked!

In this episode of Web Masters, you'll hear about how Marketo would help revolutionize the way businesses -- both large and small -- managed (and paid for) their online marketing.

For a complete transcript of the episode, click here.

What is Web Masters?

Web Masters is an original podcast that explores the history of the Internet through the stories of some of its most important innovators. In each episode, host Aaron Dinin, a serial entrepreneur and digital media scholar, talks with Internet entrepreneurs who created important websites, tools, services, and features. Some are hugely popular, some you’ve never heard of, and all of them have impacted everything you do online. You’ll get a behind-the-scenes look at how the Internet has enabled -- and continues to create -- some of the greatest business opportunities in history from the people who have proven they know how to build successful Internet businesses.