In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China.
With the Paris Olympics on the horizon, Mark gives us a sneak peek into the key stories and athletes poised to make headlines for China in the upcoming summer games, and whether China is expected to dominate the medal table.
Mark highlights the feel-good story of Zheng Qingwen and her remarkable performance at the Australian Open, as well as the rising popularity of F1 racing in China, evidenced by the anticipation surrounding the Shanghai F1 and the hype around homegrown talent Zhou Guanyu.
Additionally, we touch upon the cultural phenomenon of Lionel Messi’s stardom in China and the recent drama surrounding him sitting out a friendly match in Hong Kong. Mark also provides insights into the current state of Chinese men's and women's football.
Finally, Mark highlights the noticeable upswing in recreational sports participation fueled by a growing focus on health and wellness, including the explosion in ski participation in the wake of the 2022 Beijing Olympics.
Join host Todd Embley and guest Mark Dreyer for a comprehensive exploration of China's dynamic sports landscape in this must-listen episode of The Negotiation.
Discussion Points:
- High-level takeaways from the 2022 Beijing Olympics and its impact on China
- The burgeoning ski scene in China, from elite competition success to recreational skiing
- Insights into China's performance and expectations for the Paris Olympics
- The inspiring journey of Zheng Qingwen at the Australian Open
- The growing popularity of F1 racing in China, spotlighting the Shanghai F1 event
- Messi’s recent PR crisis around a Hong Kong-friendly match
- The current landscape of Chinese men's and women's football
- The rise in recreational sports participation among the Chinese population
- Notable recreational sports gaining traction in China
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.