James Dooley:
So, if I am looking to outsource my lead generation and maybe I'm looking for a freelancer, I don't have enough time. I'm on the roof fixing somebody's roof or I'm installing somebody's solar panels. What are some things I should be looking at as a company?

Kasra Dash:
Freelance lead generation is huge. In my opinion, that's exactly what you should be doing. Digital marketing or generating leads is its own trade. So if you are a roofer, do what you do best — roofing — and then team up with a freelance lead generation company that can generate the right type of roofing leads. If you're an electrician, go and do the electrics, and get a freelance lead generation company to generate the right type of leads so you can win more work and do your job.

Realistically, you should be using a freelance lead generation company that can generate the leads. You do the sales, do the quotes, win the work, complete the job, make a profit, and hopefully get a return on investment.

James Dooley:
So, if I am looking for a freelancer or a business to outsource my lead generation work, what should I be looking at? Case studies? Video testimonials? Videos like this where they explain themselves? What would you be looking at?

Kasra Dash:
I’m the founder at Fat Rank and we are a freelance lead generation company. Something I'm always making sure the team does is show case studies. If someone’s a roofer in London, show roofing lead generation case studies for a roofer in Manchester, Essex or Bristol. If you're an electrician, again, show electricians’ lead generation case studies. As a freelance lead generation company, we have to prove that we are the best in the UK for that industry.

So I'd say case studies, testimonials, and not just talking about it — but walking the walk and showing what you can do. Maybe give them 10 free leads or even a month of free leads and show that there's a guarantee on return on investment. It’s very important to track the KPIs. If you were a solar panel company and I'm a freelance lead generation company, what KPIs would you be looking for?

James Dooley:
So a lot of companies would just care about cost per lead, but that's incorrect. Cost per lead plays a small factor, but it shouldn’t be your main KPI. I’d be looking at lead quality. Are all the leads dummy inquiries like Mickey Mouse?

Then I’d be looking at how many out of ten calls are actually interested. How many can I convert? That way I can work backwards. Instead of cost per lead, I'm looking at cost per sale — how much it costs me to acquire a sale.

If I'm a bigger company spending on Facebook ads, PPC or SEO, I’d also want to track each channel individually. If I'm spending £5,000 on PPC, how many PPC leads convert into sales? If I'm spending £10,000 on SEO, how many SEO leads convert into paying customers? Same with YouTube or any other channels — even billboard ads for some companies.

I’d track each channel as much as possible. You might have multiple agencies — one for your website, one for SEO, one for lead generation — so you want to track each channel clearly.

James Dooley:
For sure. So, if anyone watching this is a business owner looking for a freelance lead generation company, head to fatrank.com. But if you do, I strongly recommend diversifying your leads and tracking KPIs. Make certain you can compare Fat Rank as a freelance lead generation company to what you're spending on SEO, Facebook ads, Instagram ads, PPC or even platforms like Checkatrade or Yell.

Track those KPIs and I can guarantee that as a freelance lead generation company at fatrank.com, we will get you the highest return on investment. And if we don’t, switch us off. It’s simple. As a freelance lead generation company, we do everything we can to deliver real-time exclusive leads on a consistent basis that generate more orders and more business.