Swim Against The Tide

In this fascinating episode Steve Henry goes glamping with Derry Green, the founder and creator of The Secret Garden Glamping company.

Derry shares his inspiring journey from a lockdown project with his children to building a thriving glamping business with bookings for the next 18-months and a famous appearance on BBC1’s Dragons’ Den.

He shares the interesting view that he is running a social media business, that happens to rent out glamping units. He includes insights into business growth, franchising, and the impact of social media. 

Derry explains how he discovered that embracing challenges and innovation can lead to extraordinary success.

He discusses the importance of service, the evolution of the market, and lessons learned along the way, offering valuable insights for entrepreneurs and hospitality providers.

The SATT Team :)

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What is Swim Against The Tide?

The idea behind Swim Against The Tide podcast is to meet founders and leaders of businesses who have launched and operate in competitive markets, taking the bigger, more established players head on. It is about exploring what drove them, how their brand stood out, what they had to do to win and what lessons they have learned that they can share with the listeners to hopefully inspire them to take their own journey.

The show is presented by Steve Henry, Co-Founder of the specialist marketing group Audience Collective. Steve has enjoyed a 30-year career in advertising helping 100s of brands win and grow. He is passionate about telling these stories and sharing their journeys, both good and bad, to help the next generation learn and encourage them to one day start their own challenger brand.

If you would like to be a guest on the podcast, please email satt@thisisaudience.com and we will be in touch.