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Jethro D. Jones: Welcome to
Transformative Principle.

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I am your host, Jethro Jones.

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And boy, I'm so excited
for this conversation.

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This is gonna be good.

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So upfront, I have an ask for you
today, and if you're listening and

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you listen all the way through, you're
probably gonna want to say yes to this.

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So I'm asking for 10 beta testers
for my school X book study.

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But I'll get to the rest
of that in just a moment.

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First of all, I want to say thank
you for listening to this podcast.

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You are amazing.

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I am so grateful to you.

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I started this podcast in 2013
because I was not getting the kind of

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leadership development that I felt like
I should be getting, and this has been.

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My journey of learning how to be a
Transformative Principal, and seriously,

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it has been amazing according to my feed.

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This is episode 782, and I know
the title of this one is not

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technically Episode 782, because
I've done some weird numbering

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things over the years,  but this is.

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The 782nd episode on my podcast
feed, and that's just unreal.

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I can't even believe it.

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This podcast has been downloaded
more than just about any other

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podcast for leaders out there?

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Well, for educational leaders, you
know, I'm not in the realm of, uh.

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Of other leadership podcasts that
get millions of downloads every week.

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But, but I, I did break, I believe
2 million, uh, a few weeks ago.

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I switched host recently, and so I
don't know exactly what my actual

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download number is, but lemme tell you,
this has been amazing and I thank you

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sincerely, from the bottom of my heart
for listening, uh, for all these years.

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Now, I don't know if you remember,
uh, what happened in 2020.

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But there was something, uh, momentous
in my life, which happened  that I

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released a book called School X. Now,
you probably don't remember that, or

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didn't notice or weren't paying attention
because lemme tell you what the last thing

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on everybody's mind was at that time.

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Redesigning our schools because we
were busy dealing with a pandemic.

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I remember I did a lot of reopening
workshops that year to help people

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know how to reopen their schools, and
that's what everybody was focused on.

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And in the middle of this, I released a
really amazing book that I was actually

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looking for something last year.

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And.

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Saw this piece in my book and thought,
oh, I should, I should bring that up.

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And I went and read a bunch of things
from my book and I was like, wow,

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uh, this is actually really good.

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In fact, I was surprised at how good
it was and how valuable it was, and

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I thought, that's kind of a bummer
that nobody knows about this because I

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released it during a global pandemic.

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So, uh, at the end of 2024, I
created a little book study.

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On this, and I released that in 2024.

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And the feedback so far from people has
been phenomenal and people are really

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liking it more than I thought they would.

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And I'm not saying this to brag, I'm
saying this because I'm kind of surprised.

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I knew that it would be good, but the
feedback has been more positive than

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I thought, and that's pretty awesome.

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I. So that's fun when that happens.

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This is where the beta test part comes in.

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Well, lemme tell you one more
thing before I get there.

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There was one session where someone
could not make it to the session.

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She forgot she had a community
event at her school that night.

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And so she couldn't come to the
session and she actually watched

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the two hour recording later.

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And she wrote a thousand
word response to it almost.

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Uh, that has never happened to me
before where somebody has watched

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a recording of something I've done
and then put so much time and energy

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into responding to what I created.

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I mean, that's pretty awesome.

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So.

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It's valuable and she certainly
found value in it, and so are the

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people who are attending each week,
and I'm having a lot of fun with it.

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One of the things that I have
learned is unique about me is that

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my focus is so practical about you
actually being able to implement

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the stuff that I'm teaching that.

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It.

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It is unique to people and
they don't expect that.

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So here's what I'm looking
for for beta testers.

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Now, if you are listening to this show
right now and you're like, I listen

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to Jethro's show every week, whenever
it comes out, then this is the thing

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that you will want to be a part of.

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Lemme tell you what I'm gonna do.

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I'm going to create an asynchronous
version of this book study for people

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to go through at their own pace.

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And what I want beta testers for is to
help me transform what I did live and in

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person into something that is meaningful
and valuable for them, uh, when they are

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not, uh, in, in that thing with me live.

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Now I'm gonna do something
that is, uh, a little.

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Unique.

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Also, when people go through
the asynchronous thing, there's

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going to be time for them to get
one-on-one connection with me, uh,

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outside of that asynchronous thing.

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So when you get to a certain point,
there will be a point in the thing

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where it'll be worthwhile for
us to meet and talk through some

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of the stuff that you're doing.

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So it's not exactly like taking a
class at, at a university, for example.

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But the idea is kind of similar in that
it helps get you some feedback, gets

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you some attention, and makes it so
that I can still connect with people,

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because that's what I really like to do.

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There's gonna be some things where
you'll submit things online and I'll

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be able to give feedback that way.

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And then there are other places
where you'll be able to actually

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meet with me and we can chat
about something more in depth now.

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I don't exactly know how to make that
work, but I have some ideas and I

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need some people to run it by first to
get an idea of what that looks like.

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So one of the other things is I've been
teaching a lot about ai, um, all across

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the country for the last couple years.

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I. And I'm going to really lean
into using AI to support this

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work, but not do it for me.

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Like I've already done the work to
create the course and everything, um,

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but you know, I think I can make it a
little bit better and a little tighter,

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and I'm gonna use AI to help with that.

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One of the things.

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For example, and here's,
here's a perfect example.

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You can see this if you go to
Transformative principle.org and check

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out the before and after that I'm
gonna play for you, for you to listen.

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Now, first, uh, I'm just gonna take
a small snippet talking about the

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Eisenhower Matrix and I'm gonna play
that for you so that you can hear it.

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So let me start with that right here.

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One of the things I talk about in the
book is this, Eisenhower matrix of urgent,

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less, urgent, important, less important.

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The saboteurs will tell you that
everything is urgent and important.

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In their own way, the avoider will
say it is more important and urgent

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for you to not say something than
it is for you to say something.

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The avoider will say exactly the opposite.

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I, uh, is what you need to do, uh,
and from the pleaser and vice versa.

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And so these, all these saboteurs
will work together and say

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everything is important and urgent.

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And that is just not true.

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And so as you are coming
up with your vision.

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And your, your vital vision and
dealing with the saboteurs, you are

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going to be able to say, oh, this
is a saboteur saying to put this off

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or to do this or to focus on this.

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And you can use the sage to help you know
which things you need to put in which area

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and what actually goes where it should.

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So these things work together and it's a
lot easier to rely on your vital vision

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if you have it clearly stated for yourself
and make the right decision whenever

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you are confronted with any issues.

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It's a lot harder if you don't
have a clear vision for what you

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should be doing to make those
clear decisions every single day.

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So that was the first live recording
that typically you just throw

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that in a LMS and then people
subscribe and you do your course.

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So my thought though is to take that and.

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Write a little bit better script
and do a better recording that

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will give the same information,
but make it a little bit tighter, a

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little bit less of my uh, awkward.

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Live presentation that is,
you know, kind of endearing.

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Some people say, but not quite
as good as as it could be.

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And certainly if you're trying
to ingest things on your own, you

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want that presentation to be tight.

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So here is that first one.

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Was a minute 23.

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This one is only 57 seconds long, so
it cut out about 23 seconds, but the,

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the text of it and what I'm trying to
say, I think comes out a lot better.

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So, and here's the other thing.

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Looking at this and the video that I used,
AI to help me create, which you should go

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check out at Transformative principle.org
in the show notes for this episode, go.

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Go check it out and look at
the difference between the two.

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But right now, just listen to
the difference in these scripts.

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One of the key ideas I discuss in the
book is The Eisenhower Matrix, a tool for

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sorting tasks by urgency and importance.

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But here's the catch.

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Saboteurs will try to convince you that
everything is urgent and important.

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The avoider will tell you it's more
urgent to stay silent than to speak up.

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The pleaser will push you
in the opposite direction.

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All these saboteurs work together
making it seem like everything

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demands your attention right
now, but that's just not true.

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When you define your vital
vision, you gain clarity.

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You recognize when a saboteur is urging
you to delay or focus on the wrong thing.

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Instead, you can rely on your
sage mind, your inner wisdom to

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place each task where it belongs.

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With a clear vision, making the right
decisions becomes second nature.

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Without one, it's easy to get lost
in the noise of daily choices.

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So take control, define your
vision, use the matrix, and

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focus on what truly matters.

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Okay, so tighter script, better visuals.

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You'll have to go watch the visuals to
really get the full picture, but it's

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definitely an improvement for sure.

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Now, uh, that one, because
I was just mocking it up.

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You listened to the AI Jethro
reading that one, which is my.

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Voice trained on to, on AI to sound
like me, and you probably noticed how

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it does and doesn't sound like me.

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But the idea is that having that
with a transcript explaining the key

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pieces there will be more valuable
for people who are part of this.

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Now, here's the other thing that you're
gonna get as part of the beta tester.

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Um, I'm going to, there are worksheets
and frameworks and things as well

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that, uh, I'm gonna share with you.

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Gonna get your feedback on.

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You're gonna tell me how you like it,
what you think of it, but I'm also

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not gonna hold anything back from you.

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So if you are curious how things happen, I
will demonstrate whatever you want to see.

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Um, I'm also going to be creating ads
to run to this, to, uh, to get the word

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out there about it more because the,
the quality of it is so good already.

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Um, it would just be a shame
for more people to not see it.

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Um, so I'm gonna, I'm gonna be totally
open with you about everything.

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You're gonna be able to give
feedback up as part of every aspect

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of it and, um, and it'll be great.

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So, uh, if you are interested in
this, here's what you need to do.

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Go to Jethro site slash beta to
sign up The course will cost.

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Right now it costs, uh, $200.

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Um, I'm going to give beta testers a
$50 discount, and I'm going to limit it.

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So only a certain number of people
will have a chance to participate.

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Um, ideally 10.

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The max I will take is 20.

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Again, if you are listening to
this and you listen to my podcast

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whenever it comes out, you're gonna
want to be part of this beta test.

00:14:06.639 --> 00:14:09.789
It will be asynchronous
so you don't have to, uh.

00:14:10.314 --> 00:14:15.924
Devote any specific time to meet
with me live unless you want to

00:14:16.074 --> 00:14:20.904
join me on a work session and watch
how I, how I use AI and other tools

00:14:20.904 --> 00:14:22.649
to create this kind of content.

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Um, you're gonna be
able to see everything.

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Uh, I won't hold anything back
from you, and I'll share all

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the details about it with you.

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Um, and what I really want are people
who are gonna actually do the work

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and give me feedback and say, this
worked, this didn't, you missed the

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mark here, and this could be improved.

00:14:43.974 --> 00:14:49.884
And, um, I've never done anything like
this before, so I, I wanna work with

00:14:49.884 --> 00:14:52.284
you and, and see how it works out.

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So once again, Jethro site slash beta,
and there's a link to that in the show

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notes at Transformative principle.org.

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That's Jethro do site slash beta.

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Now, once that discount is full, then
everybody will be able to just get,

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you know, the regular version and
be able to not be part of the beta.

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Anybody who is part of the beta, I am
also going to invite you into the project

00:15:18.799 --> 00:15:20.689
that I am using to create all of this.

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I use Basecamp for a lot of these
things that I do, and so I'm gonna

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share that with you and show you how I.

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Produce, uh, a, an event like this.

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Uh, having started doing events
in 2016 with the Transformative

00:15:37.119 --> 00:15:42.669
Leadership Summit, um, that was back
when, when I started creating content

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specifically for school leaders.

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Beyond just this podcast.

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So I've been doing this for a long time.

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I've learned a lot of
lessons along the way.

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If you are interested in that kind
of stuff, which I know a lot of you

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are, um, this will be your chance
to pick my brain and get some

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ideas about what it will look like.

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Um, I'm also going to be, like I said,
designing some ads and I'd be happy to

00:16:05.064 --> 00:16:10.464
have your feedback on what is, what would
hit, what won't hit, things like that.

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And, um.

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This is just gonna be a
really fun opportunity to

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dig into something like this.

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I always find that I work
better when I have people that

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I can bounce ideas off of.

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And you know, honestly, my wife's
getting a little sick of my ideas.

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Uh, I jest a little bit, but seriously,
um, it works a lot better when I

00:16:35.319 --> 00:16:37.209
have people to bounce ideas off of.

00:16:37.539 --> 00:16:39.159
So there's the info.

00:16:39.289 --> 00:16:44.479
If you are interested or if you have
more questions, feel free to reach out.

00:16:44.509 --> 00:16:47.180
You probably know how to get
ahold of me, but if not, at

00:16:47.180 --> 00:16:48.829
Jethro Jones on all the socials.

00:16:48.879 --> 00:16:56.949
So last time, go to Jethro dot site slash
beta BETA and I will see you in here.

00:16:56.949 --> 00:16:59.409
We're gonna start in about a week.

00:16:59.499 --> 00:17:00.129
So.

00:17:00.884 --> 00:17:02.714
Let me know if you want to join.

00:17:02.744 --> 00:17:03.644
I would love to have you.

00:17:03.644 --> 00:17:06.374
That's Jethro site slash beta.

00:17:07.034 --> 00:17:08.324
Alright, thanks everybody.

00:17:08.444 --> 00:17:11.054
Thanks for being with me
during this solo episode.

00:17:11.324 --> 00:17:12.494
Uh, I just love you.

00:17:12.644 --> 00:17:15.794
Thank you for being amazing
and I wish you the best.