The Number

150 episodes. Honestly, when I started this podcast, I wasn’t thinking about milestones. I just wanted to have conversations with entrepreneurs and share the lessons hidden inside their journeys. And yet here we are....150 episodes later.

In this solo episode, I step back from the usual interviews to reflect on what I’ve learned along the way, about business, freedom, resilience, and legacy.

Here’s what I dig into:
  • Why I believe mistakes are just lessons in disguise.
  • How freedom from and freedom to are two very different things.
  • The way money and freedom are always intertwined.
  • Why your business isn’t just your baby | it’s an asset meant to fund your life.
  • How thinking about legacy changes how you grow your company.
  • And why building a business that doesn’t depend on you is the real path to both time and wealth freedom.
As I share my reflections, I also talk about my own journey, like how giving up alcohol five years ago became an unexpected lesson in consistency and compound results.

The real bottom line? Freedom of time opens the door to freedom in every other area of life and business. And that’s what I wish for you.

Creators and Guests

Host
Wendy Brookhouse
The Financial Planner for ambitious growth oriented Entrepreneurs
Editor
Shaun Whynacht
I’m the founder of Blue Cow Marketing and father of an amazing little boy. helping other business owners overcome challenges is my passion.

What is The Number?

The Number is a business podcast about the numbers that actually run your business.

Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.

Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.

Some episodes feature guests. Some are honest conversations. Some are solo deep dives.

If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.