Talk Commerce

Summary

Andrew Buehler, CEO of Urban Smokehouse, shares his journey of starting a company that provides precooked barbecue foods. He discusses the challenges of urban living and the lack of access to traditional barbecue equipment and time. Andrew explains how Urban Smokehouse cooks barbecue foods the right way, vacuum seals them, and ships them nationwide for convenient reheating. He talks about the crowdfunding process and the importance of market fit. Andrew also discusses the logistics and shipping challenges of delivering perishable products. He shares his strategies for competing in the market and his vision for future growth and expansion.
Takeaways

  • Urban Smokehouse provides precooked barbecue foods for people in urban environments who lack access to traditional barbecue equipment and time.
  • Crowdfunding can be an effective way to de-risk a business idea and gauge market interest.
  • Logistics and shipping are crucial considerations when delivering perishable products.
  • Differentiation through quality, health attributes, and customer advocacy can help a small business compete against larger players.
  • Future growth for Urban Smokehouse includes expanding the product line, pursuing retail partnerships, and targeting corporate gifting.
Chapters

00:00
Introduction and Background
04:42
Starting Urban Smokehouse
08:11
Transition from Finance to Food
11:51
Crowdfunding and Market Fit
14:15
Logistics and Shipping Challenges
17:35
Competition and Differentiation
20:31
Future Growth and Expansion
23:45
Growth Expectations and Product Development
27:20
Shameless Plug

Creators and Guests

SP
Producer
Susan Peterson

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com