WEBVTT

NOTE
This file was generated by Descript 

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I'm not interested.

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How often do you hear that when
you show up at someone's house?

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They answer the door, they
look down, they see your logo.

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And by the way, this doesn't
say your company name.

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What it says is, I sell roofs.

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So the homeowner, when they hear
that knock, they're looking around,

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honey, you expecting someone?

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No, are you?

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Nah, let's go see who it is.

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And the two questions that are
running through their minder,

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who in the heck is this?

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And what do they want?

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And when that door creeps open
and they look down at you, they

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size you up and they see a.

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They say I'm being sold a roof.

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I am not interested, especially for
the 90 some odd percent of storm

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restoration projects specifically in
the Midwest inhaler, excuse me, hailer.

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Um, Wind damage where a homeowner doesn't
quite know that the roof is damaged.

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And these folks say, I
don't have a problem.

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I don't.

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I don't need anything.

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And what I've found after surveying
literally thousands and thousands of

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people from stages all across America,
is that 70 to 90% of homeowners

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who end up buying a roof from you
had no idea that they had problems

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with their roof to begin with.

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So when we know we have this information,
and we know that when we show up at that

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house and the homeowner is like, yeah, I'm
not interested, that's because in their.

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They don't think they have a problem
and they don't even know you,

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which means they don't trust you.

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So in this video, I want to teach you a
very easy, practical tool and a simple

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strategy to help you overcome the,
I'm not interested objection when this

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happens, the minute that that door opens.

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Before we get to it, I just wanna
say a quick welcome or welcome back.

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My name is Adam Besman, the
Roo strategist, and it is my

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absolute joy and honor to be
serving you because everything I.

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I'm my YouTube channel, my podcast,
and inside my all-in-one sales training

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and system that's currently being
used by many, many thousands of folks

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is designed for one simple reason.

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And that is to give you and your
team all of the tools, strategies,

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resources, and training that you need
to smash your income goal and give

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every customer an amazing experience.

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So if you're new here, welcome.

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I got a freebie for you and I'd
love to get it in your hands.

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It's our brand new free training.

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Which is available using the link in the
description, or you can just text the

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word free, f r e e, to 3 0 3 2 2 2 71 33.

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Again, text the word free to 3 0 3 2 2 2
71 33 or use the link in the description.

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All right, now it is
time for us to dive deep.

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Into how we approach customers when
they tell us they're not interested.

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Now, first, some groundwork.

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The groundwork is this.

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I've done another video on this topic of
I'm not interested, and if you haven't yet

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seen it, you can click up here or there,
wherever YouTube decide to put that card,

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and you'll be able to watch that video.

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Now, in that video, you'll see that I
teach you to just lean into this, to use

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this opportunity of rejection to keep a
customer engaged in speaking with you.

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And believe it or not, homeowners
have globbed onto this video.

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I've received hate mail,
death threats, you name.

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And if you go in that video and go look
through the comments, you'll see a bunch.

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And hey, if you wanna put some
support up and uh, put in a word for

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us, good guys, that'd be awesome.

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But the reason that I'm sharing
that with you is that no

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matter what you do, homeowners.

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Have a tendency to get upset.

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It's their, it's their
home, it's their castle.

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And I understand that.

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We live in a free world in so
long as we operate above board.

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We're compliant with local and
state laws when it comes to door to

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door sales and soliciting business.

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We have nothing to worry about.

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And the reality is you can't
and never will please anybody.

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Cuz I know.

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Maybe you can relate.

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There are certain homeowners that
I could literally take a pot of

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gold and say, here's a pot of gold.

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I'm doing your roof.

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, and they're still gonna complain
they're gonna find something wrong.

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So although this approach may seem
like it takes a tremendous amount of

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persistence and a tremendous amount
of grit to approach a homeowner

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in this way, I just want you to
know that you already heard no.

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And there's literally no
worse place you can go.

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So using this plan either means you
got rejected instantly and you took a

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microsecond and you're still rejected.

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You're no worse off.

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And in fact, you're probably developed
some skillsets of leaning into that

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discomfort and learning how to face
rejection into face, uh, objections, head

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on, or it works even if it's one in 10 and
you end up picking up these opportunities

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and deals like this gentleman who I'll
never forget in his name was Gerald.

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Now, Gerald, no, I, I even
remember his last name, of course.

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I'm not gonna share it here,
but Gerald lived in, uh, ee w.

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And I'll remember I got into this
neighborhood and I ended up getting

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four customers in this neighborhood,
and I stopped by every time that

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I met with a customer or did their
roof, and Gerald and his wife,

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their roof was in horrible shape.

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It was an old three tab.

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It was dilapidated, it
was crumbly, it was faded.

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And I knew in my heart of hearts
that Gerald and his wife were gonna

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need to come out of pocket at some
point and buy a brand new roof.

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Now a hailstorm had hit recently.

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It was minor.

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Small damage in a fringe area, but I'd
done numerous roofs in the neighborhood.

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And Gerald, every time I stopped
by, he'd, he'd literally hoo me off.

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Cuz he did what everyone did.

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He looked down, he saw I was a roofer,
and he would say, not interested.

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I'm not interested in
I'll, I'll be honest.

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He was downright rude three times.

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Now, every time he shooted.

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I didn't take it to heart.

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I just said, you know what?

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He doesn't know me from Adam Pun intended.

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And my job is to help show him
something that he's unaware of,

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to help him make a decision.

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Because what was going through
Gerald's mind is my roof is fine

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because we don't have any leaks
and I haven't seen anything.

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And if you've lived in that house for
20 years, like many homeowners do,

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and you get a stranger that shows up
wearing the I Sell Roofs logo, which

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is your company logo, and you're
thinking, Hey, I don't have any damage.

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My roof's fine.

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I don't have any leaks.

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Who the heck.

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Who do you think you are?

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That's what's going through their mind.

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So our first mission is to get someone
to, one, give us the attention,

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and two, get an opportunity to show
them something on their roof that

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they had no idea was even a problem.

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And what I know after surveying many,
many, Thousands of roofing salespeople,

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especially when it comes to storm damage,
hail, wind, or hurricane, that 70 to

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90% of homeowners who end up replacing
the roof with you had absolutely no

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idea that their roof even had problems.

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Because in their home, they
look up and they don't have any.

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Lakes or anything, so why
would there be an issue?

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But Gerald was the gentleman who I was
able to take through using what I'm about

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to teach you from wanting to kick me
off his doorstep, to not only giving me

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the time of day, letting me on his roof,
realizing he did in fact have a problem.

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He was unaware of choosing me
to do the work and absolutely

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loving it, telling his neighbors.

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And in even inviting me in for dinner.

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So when I get resistance from homeowners
that have like spam my other video

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with a bunch of hate comments, they're
just not my customer and they're

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not your customer and that's okay.

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But when we approach roofing sales from
a place of heart and service, even though

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you show up and you know that you can help
someone, you can save them a ton of money,

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you might get rejected and that's okay.

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We just gotta say, hey, you
know, I tried, and I'm sorry.

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It'd upset you.

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I could have helped
you, but that's on you.

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And using this approach
will help you do just that.

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To take the customers that want to punch
you in the face or get you off their

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doorstep and turn them into close, dear
friends, and hear my friend, now that

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you've heard this story is how we do it.

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I'm gonna switch into role play
and then we're gonna break it down.

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When someone answers the door and
that creaks open and they look down

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and they say, I'm not interested,
and they're about to close it.

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First thing we wanna.

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Is cut right to the chase, and
that is by acknowledging what they

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just told me and leaning into it.

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Hey, I understand you're not
interested and I don't blame you.

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All right?

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I don't blame you for
not being interested.

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Then what we want to do is
mention someone else in the

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neighborhood or another customer.

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Now, quick disclaimer and I got a
video coming on this topic way later.

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Don't bs.

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Don't throw out.

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Oh, I'm working with the Guilford's.

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When the Guilford's don't
exist, don't make up names,

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don't play the gimmick stuff.

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I absolutely hate it, and when people
tell me they do it, it drives me nuts.

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I don't agree with it.

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I don't condone it.

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So this particular approach only works
if you've had a story or someone in the

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neighborhood or another customer that.

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You've done this for, which is show
them something they didn't know existed.

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Back to role play.

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I understand you're not
interested and I don't blame you.

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In fact, Peggy wasn't interested
at all either until I showed

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her the photos of her roof.

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That right there is the hook, and
I wanna explain and break down the

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psychology and then we're gonna
add a little bit more to this.

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First, I understand you're not
interested and I don't blame

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you for not being interested.

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In fact, I wouldn't be interested
either, especially if you don't

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have any leaks coming in your
house before you close that door.

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Peggy, about four doors down, she wasn't
interested either until I showed her these

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photos of her own roof and she couldn't
believe what I had shared with her.

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Now, Usually at that point, what
you've done is acknowledge someone and

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made them feel heard and respected,
and that you weren't being pushy

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saying you should be interested.

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You're acknowledging that you're repeating
back and saying, I don't blame you if

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you're not being interested, and then
telling them a little bit about why

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they're not interested, which is if your
roof's not pouring water into your home,

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why would you think there's an issue?

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Peggy didn't, wasn't interested either
until she saw what the photos that I took.

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Now when we mention this until she saw
them, all of a sudden it brings this

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mystery in seeing is believing, right?

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It's a story and it builds curiosity.

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It peaks their interest.

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It intrigues someone to say, Huh?

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What is it that you showed her?

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What did they see?

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And now they're gonna give you
that just slight moment of a time

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of day to explain what's going on.

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So I want to tie this in in one short
little intro and then we'll talk

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about how we can keep this going.

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Cause again, that first goal when you
hear I'm not interested, is this simple.

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Just to keep the conversation
going and to keep the door opening

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by meeting the homeowner where.

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In highlighting something that
piques their curiosity that

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they may wanna hear more about.

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And again, here's how that goes.

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Hey, listen, I totally understand you're
not interested and I don't blame you.

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I probably wouldn't be either,
especially if there's no water

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pouring inside your house.

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Listen, Peggy, four doors down was not
interested either until I showed her

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the photos and videos that I took up
on her roof during my free inspection.

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Now I'm not implying, sir, that
you have anything wrong with.

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But I'm guessing that your roof age
is about identical as Peggy's was, and

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I provided a 100% free no obligation
photo and video report for her.

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There are two outcomes, outcome.

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One, you get a clean bill of
health, everything looks good.

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You'll see it with your own eyes.

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Outcome two, I find some things,
and if I do, I'm gonna show you so

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you can see them with your very own
eyes, and you can be the judge and

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it'll happily walk you through those
next steps, whether you choose.

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Someone else or decide
not to do anything at all.

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Now I understand you weren't interested.

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Uh, how do you feel about
a complimentary inspection?

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No obligation.

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I'll hop up there, takes photos,
videos, and I'll show you what I find.

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Do you have any objection if I grab
my ladder real quick and then I can

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end with that negative objection?

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And again, in these videos
I give you the long version.

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Okay?

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Now I wanna explain why I give
you such a long version, cuz I

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know what you might be thinking.

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Adam, you really went on there.

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That was too long at the door.

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It might be, but it also might not.

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. If the homeowner is interested and
they're paying attention to me and I can

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keep communicating, am I gonna do it?

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Oh, you bet I am.

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But if I can tell that they're trying to
hurry along, I might trim some of that up.

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But what I've learned after training
literally tens of thousands of

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roofing salespeople, is that in order
for training to stick, we need to

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give you the long version because
you're gonna retain this much.

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They're gonna put into practice this much.

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So if I give you just this much,
you're gonna use just a tiny bit and

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it's not gonna work super effectively.

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So when we approach that homeowner,
we keep that conversation going,

00:11:10.604 --> 00:11:11.714
they're gonna give us that time.

00:11:12.400 --> 00:11:15.250
Whether you're selling storm damage
roofs or retail roofs will allow

00:11:15.250 --> 00:11:16.780
you to navigate down that path.

00:11:17.140 --> 00:11:19.030
You know, when was the last time
you had your roof inspected and

00:11:19.030 --> 00:11:20.050
routine maintenance conducted?

00:11:20.350 --> 00:11:24.160
Hey, where are you guys at in the
process or going straight in to offer the

00:11:24.160 --> 00:11:28.600
inspection no matter what, when you follow
this framework of acknowledging that

00:11:28.605 --> 00:11:31.030
homeowner saying, Hey, I understand you're
not interested, and I don't blame you.

00:11:31.240 --> 00:11:34.180
In fact, Peggy wasn't interested either
until she saw the photos and videos I

00:11:34.180 --> 00:11:35.980
took and showed her a hundred percent.

00:11:36.990 --> 00:11:42.180
And that's all you need to keep that door
open and further along the conversation.

00:11:42.300 --> 00:11:42.930
So what do you think?

00:11:42.930 --> 00:11:43.860
Does this strategy work?

00:11:43.860 --> 00:11:44.640
Does it not work?

00:11:44.790 --> 00:11:47.490
Do you have something to add,
drop a comment and share below.

00:11:47.670 --> 00:11:50.310
What I love about this
channel is the community.

00:11:50.340 --> 00:11:51.060
It's you.

00:11:51.060 --> 00:11:52.890
It's the engaging, thought provoking.

00:11:53.280 --> 00:11:56.130
Open sharing of people sharing
what's working, what's not working,

00:11:56.160 --> 00:11:59.310
and having collaboration because
we don't all need to agree.

00:11:59.314 --> 00:12:02.310
But what we all need to do is come with
an open heart and an open mind to learn.

00:12:02.520 --> 00:12:03.510
So I'd love to hear from you.

00:12:03.750 --> 00:12:06.449
If you like this video, by the way,
give it a thumbs up and subscribe.

00:12:06.599 --> 00:12:09.719
I have new content coming each
and every week, and I do have

00:12:09.719 --> 00:12:11.280
one more ask if it's okay.

00:12:11.670 --> 00:12:15.630
I ask you to spread the love and
to share this video with your.

00:12:16.620 --> 00:12:17.430
Hit that share button.

00:12:17.430 --> 00:12:22.620
Copy the link, pass it off in your group
chat, telegram, slack group, text message

00:12:22.620 --> 00:12:27.060
chain, because I know that sometimes all
it takes for that one extra sale, two

00:12:27.060 --> 00:12:31.140
extra sales that cascades into 20 more for
the year is just that one simple strategy

00:12:31.145 --> 00:12:33.030
to turn the most common rejection of.

00:12:33.270 --> 00:12:37.020
I'm not interested into an opportunity,
even if it's only a few people who

00:12:37.020 --> 00:12:39.870
will keep that door open, have a
conversation with you, let you up on that.

00:12:40.575 --> 00:12:44.565
And have what happened to for you is what
happened to me with Gerald to take that

00:12:44.565 --> 00:12:48.285
person who absolutely wants nothing to do
with you and in fact isn't even nice to

00:12:48.285 --> 00:12:52.095
you, rude to you, to not only you earning
their business, but them inviting you over

00:12:52.095 --> 00:12:55.755
for dinner because you solved a massive
problem and help them through a situation

00:12:55.760 --> 00:12:57.135
that no one really wants to go through.

00:12:57.375 --> 00:13:00.075
Because at the end of the day, my friend,
we are selling the most boring item in

00:13:00.075 --> 00:13:01.215
the entire world, and that's roofing.

00:13:01.425 --> 00:13:04.545
In fact, one of the most expensive items
that anyone's gonna have to, to buy when

00:13:04.545 --> 00:13:05.745
it comes to maintaining their house.

00:13:05.925 --> 00:13:06.135
But.

00:13:07.110 --> 00:13:10.050
Get an opportunity to create an amazing
experience for them while, while

00:13:10.050 --> 00:13:13.710
they go through this process and to
smash your income goal along the way.

00:13:14.010 --> 00:13:17.430
So just cuz our time here is about to wrap
up doesn't mean your and my time has to.

00:13:17.430 --> 00:13:19.770
So if you wanna keep chugging along
with me, you two thinks you're

00:13:19.775 --> 00:13:20.760
really gonna love this video.

00:13:20.820 --> 00:13:23.670
And if you haven't yet done it, jump into
our brand new free training center right

00:13:23.670 --> 00:13:24.900
here and I'll see you in the next one.