Business Of Home Staging Podcast

Host: Joké Durojaiye
Guest: Ellen Mann, President of Chrysalis Creative Home Staging

In this episode I am joined by the insightful Ellen Mann, President of Chrysalis Creative Home Staging, to dive into the nuances of building a successful home staging business. We kick things off with a discussion on the importance of selling oneself in the world of real estate, emphasizing the necessity of speaking the "business language" to attract potential clients. Ellen also shares her journey of transitioning from change management to home staging, offering invaluable tips on starting and sustaining a boutique business, including strategic inventory management and the role of creativity in avoiding a cookie-cutter look.


The conversation gets richer as Ellen speaks about her leadership role in RESA, her efficient staging techniques, and her experiences in the industry, from developing handy toolkits to creatively uniting diverse home elements for a profitable sale. We share personal stories and practical advice, underscoring the significance of business acumen, project management, and adaptability in the home staging field. This episode is a treasure trove for aspiring stagers and seasoned professionals alike.


Tune in for a wealth of knowledge, from mentorship and networking insights to Ellen's candid recounting of her career journey and strategies for daily progress. 

What is Business Of Home Staging Podcast?

Business of Home Staging is the podcast for aspiring home stagers and entrepreneurs in any field looking to grow and scale their businesses. Hosted by Joké Durojaiye, a Small Business Consultant, Business Coach, and Mentor with extensive experience as a Real Estate Broker. Joké is an award-winning home staging expert, a Director on the National Board of the Real Estate Staging Association, a Licensed Real Estate Instructor, and three-time nominee for the Most Influential People in Real Estate Staging.

Whether you're in the industry or just curious about what goes on behind the scenes of a home staging business, this podcast delivers practical, field-tested lessons from a fully functioning small business. It offers proven methods to build a thriving business in any industry. The business insights, personal stories, mindset, check and strategies in this podcast applies to most small businesses.

Each episode is packed with no-nonsense, actionable tips on attracting clients, streamlining your staging processes, and boosting profitability. Whether you're dreaming about starting your own home staging business, preparing to launch, or are a seasoned pro ready to scale, you'll find proven strategies and inspiring, candid conversations designed to fast-track your success.

This is not a get-rich-quick business. If you are ready to roll up your sleeves and get things done, tune in to turn your creativity into a profitable reality!

Business of Home Staging LLC does not guarantee any specific results and is not responsible for any losses incurred from the use of the information provided in this podcast. The content shared is based on the author's experiences and personal insights. Neither the company nor the author offers financial, tax, legal, or professional advice. Listeners are advised to conduct their own research and seek guidance from a qualified accountant, financial advisor, attorney and other professional.