Creative Business Mindset™

Host: Joké Durojaiye
Guest: Ellen Mann, President of Chrysalis Creative Home Staging

In this episode I am joined by the insightful Ellen Mann, President of Chrysalis Creative Home Staging, to dive into the nuances of building a successful home staging business. We kick things off with a discussion on the importance of selling oneself in the world of real estate, emphasizing the necessity of speaking the "business language" to attract potential clients. Ellen also shares her journey of transitioning from change management to home staging, offering invaluable tips on starting and sustaining a boutique business, including strategic inventory management and the role of creativity in avoiding a cookie-cutter look.


The conversation gets richer as Ellen speaks about her leadership role in RESA, her efficient staging techniques, and her experiences in the industry, from developing handy toolkits to creatively uniting diverse home elements for a profitable sale. We share personal stories and practical advice, underscoring the significance of business acumen, project management, and adaptability in the home staging field. This episode is a treasure trove for aspiring stagers and seasoned professionals alike.


Tune in for a wealth of knowledge, from mentorship and networking insights to Ellen's candid recounting of her career journey and strategies for daily progress. 

What is Creative Business Mindset™ ?

Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life.

I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place.

Welcome to Creative Business Mindset. Where creativity meets business strategy and passion turns into profit. I'm Joké Durojaiye: mom of three, serial entrepreneur, and someone who's lived the real, messy middle of building a business. This podcast goes beyond the highlight reel and gets into the honest truths, the fear, fatigue, freedom, and fulfillment that come with growing something real.

We’re not chasing overnight success here. We're building sustainable, purpose-driven businesses that actually work for your life. Whether you’re a home stager, designer, or multi-passionate creative, expect clear strategies, candid stories, and practical tools to help you attract high-value clients, earn consistent income, and grow without burnout.

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Disclaimer: Creative Business Network™ does not guarantee specific results and is not responsible for any losses from using the information provided. The content reflects the experiences and insights of the host and guests and is not intended as financial, tax, legal, or professional advice. Listeners should conduct their research and consult qualified professionals as needed.