Josh and Scott discus 8 ways we doubled the performance of the KickoffLabs marketing site, application, and landing pages.
Show Notes
Why should you stop to focus on the page speed, download size, and overall performance of your landing pages, application, and marketing site?
1. A huge number of your first impressions are going to be from a mobile device with a slower browser and network than you think.
2. If any part of your customer experience is slow it will impact the customer perception of your business. You want to get out of the way of your customer and let them get down to business ASAP.
3. SEO. Google will rank you higher.
4. When you improve performance you end up making things simpler to maintain by removing stuff you don't need and reducing complexity.
Give a listen and let us know what you think about how we went about improving the performance of the KickoffLabs customer experience.
What is KickoffLabs On Growth?
KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.