Sales is about helping people make progress, according to our guest, Bob Moesta. He's the President & CEO of the Re-Wired Group and author of Demand-Side Sales 101. We discuss how buyers don't buy products. Instead they hire them to complete jobs to be done. Join us for this fresh perspective on the role of selling.
Sales is about helping people make progress, according to our guest, Bob Moesta. He's the President & CEO of the Re-Wired Group and author of Demand-Side Sales 101. We discuss how buyers don't buy products. Instead they hire them to complete jobs to be done. Join us for this fresh perspective on the role of selling.
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Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.