Robby: The Brand ED Podcast with Robby Fowler, episode 79.
Why Your Content Marketing Fails to Convert and Leaves You Feeling Guilty.
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Welcome to today's episode.
This one's going to be short and sweet.
Let's talk for just a few minutes about content marketing.
It's a very popular topic, particularly around personal brands.
There is the pressure to create content, to create marketing content.
As part of growing and building a personal brand.
For lots of us.
We have mixed emotions.
When we think about content marketing.
On the one hand, we can get excited about getting our ideas out into the world.
On the other hand, there's just the pressure to create it.
And to constantly and consistently.
Create it.
Now, I've got some training coming up on this, which brought up this topic today.
And as part of that training, When people registered, I ask them just
how they're feeling about their current kind of state of the union
on their current content marketing.
How is it going in their personal brand with their content marketing?
These are coaches and consultants and trainers, just like you, people
running a personal brand business.
And I was really shocked when I asked that question.
So the way it works is you sign up for the free training.
And then I just asked the question how you're feeling when you think
over the last six months or so.
How's it going?
How's your content marketing going?
And how are you feeling about it?
These are literally some of the responses that I've gotten.
I'm not feeling that great about it.
I'm lagging behind.
Tell me if you relate to any of these mine is totally Mia missing in action.
Another person said, I feel guilty when I think about content marketing.
Someone else said I haven't even done any content marketing yet.
Another person said completely.
Guilty.
So that lets you know where a lot of us are.
There's the expectation to do it.
We know we should be doing it.
And yet.
We're not doing it.
We feel behind, we feel guilty or like someone said, I just
feel completely guilty that I'm not doing better in this area.
So why does your content marketing fail and leave you feeling guilty?
Why is it not converting?
On the training that's coming up next week.
Here are some of the challenges and questions.
I think that lead us to feeling guilty about our content marketing
or lack there of, or frustrated that it's not converting.
It's not turning into revenue.
Like we hoped that it would.
So one of those challenges is really more at a foundational level.
And that is where does content marketing fit into your personal brand business?
Where does it fit in?
I think there's a lot of confusion about where it fits in.
And I think that confusion leads us to these feelings of it's not
doing enough or I'm not doing enough when it comes to content marketing.
So that's a challenge you've got to figure out well, where
does this fit in my business?
Another challenge is.
The challenge of just why isn't this working?
Why isn't this working better?
And here's what a couple of personal brands have said to me on that topic
recently around their content marketing.
They said, I don't think my current content marketing has gotten me
as many sales as I would like.
Another person told me it's not helping me attract higher level clients.
It's not bringing those clients that I want it to bring.
And another personal brand shared with me.
It's just not getting much conversion.
So there's another challenge.
I've got some out there.
I've done some of this.
Why isn't it working?
So that's a challenge that leaves us feeling like our content marketing
is failing and we're failing.
And sometimes we even take it further.
We're a failure.
And I want to back us off of that ledge a little bit.
That's certainly what the training is meant to help do for us.
So another question or another challenge.
When it comes to content marketing is of course the big, big how in
the world do I come up with it?
How do I come up with that content?
What should it be?
Where did the ideas come from?
How in the world?
And so that's that feeling of staring at a blank screen?
The blinking cursor of death, that's just angry, blinking, like, come on,
create something we don't have all day.
And at a certain point, you just move on to other things because
you can't come up with an idea.
Again, it just feeds those feelings of failure.
I'm not doing enough.
Everyone else is doing better.
I'm the only one struggling with this.
Because think about it.
When you look online.
And if you're a personal brand, often you follow other personal brands.
And if you follow other personal brands,
What do you see?
You're going to see their content marketing.
If they don't have content marketing, you don't see them.
They don't show up.
If they do have content marketing, you see them.
So the only time you're often seeing them is when they have content marketing.
And it leaves you feeling like they've got content marketing all the time.
I don't know where they come up with this.
And again, it just feeds on that feeling of I'm.
I'm not enough.
I'm not doing enough.
And you feel guilty.
And one more challenge, not just how do I come up with it?
Another challenge is how do I keep up with it?
How do I keep it organized and know what's coming next and what to do next?
All of these challenges work together.
And leave you feeling like my content marketing is absolutely failing and
I'm failing and I feel guilty about it.
I don't want you to feel like a victim.
Like you're powerless.
Like you're a failure.
I certainly don't want you walking around having content marketing
leaving you feeling completely guilty.
Let's be done with that.
I want you to join me next Tuesday, March 15th.
We are going to have a content creation party.
That's right.
We're going to celebrate.
I'm gonna have a content creation party where I'm going
to help you let go of the guilt.
And get three months worth of content marketing ideas in 30 minutes.
So if you're ready to stop feeling like a victim.
Stop staring At the angry, blinking cursor.
Then let's have a little party together.
Let's have a content creation party.
You're going to let go.
The guilt.
You're going to get three months worth of content marketing in 30 minutes.
I'll put a link on where you can sign up for that free training in the show notes.
I would love to have you join me and others.
And let's have a good time together again.
You're going to walk away with three months worth of content
marketing ideas in 30 minutes.
We're going to get to work right there in the free training.
So I hope to see you there.
If you're already signed up, share this episode with someone
else who may be feeling guilty.
And invite him to the party.
I look forward to seeing you there so again click the link in the show
notes if you've got a friend that this would help them to make sure you share
this episode with them until next time go and build a life giving brand.