In this episode, the panel talks about why different is better in a noisy B2B sales market. There are great chances to look different and the panel tells stories of what works and what hasn’t worked over time. There is a line between different and crazy, and this episode sorts that out.
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The Big Sale Illuminati is a bi-weekly podcast where some of the best in business discuss what’s worked, what’s working, and what’s failed in selling big sales. The panel of experts include Monique de Maio, Mark Kennedy, Tiffany Olson, and Tom Searcy with occasional guest appearances.