In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.
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Timestamps:
- (01:50) - Who is Emir Atlı?
- (02:58) - Emir’s background and what HockeyStack is.
- (04:13) - Who gets the most value using HockeyStack?
- (06:46) - Challenges B2B SaaS companies face regarding analytics.
- (09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).
- (10:10) - What are some mistakes companies make regarding attribution?
- (14:54) - How does Emir measure the impact of content on the revenue pipeline?
- (16:13) - How to use content pieces with strong intent?
- (19:49) - What about dark social and how to attribute value to them?
- (23:14) - Are there any activities attribution software can’t track?
- (24:16) - Emir tips on building a brand from a content and SEO perspective.
- (29:39) - Learn more about Emir and HockeyStack and get in touch.
- (30:52) - Outro
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This episode is sponsored by Ahrefs.
What is The SaaS SEO Show?
The SaaS SEO Show is a platform for meaningful connections and honest conversations with people who are real, hard-working practitioners and high performers in the SaaS industry. We're here to learn and get inspired by them, and we hope you do too.