The Marketing Insider: A Claritas Podcast

From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With 40 percent of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out. In this episode, Host Monique Ruiz talks with multicultural marketing experts Albert Thompson, Managing Director of Digital at Walton Isaacson, and Claritas Vice President of Practice Leadership Ron Cohen about the importance of this loyal and growing consumer segment.

Make sure you’re paying attention to your best customers: https://claritas.com/claritas-blog/

Check out the Transient Identiti podcast: https://open.spotify.com/show/2QP85fZ3fpETSRgni1kSfm

Learn more about Walton Isaacson: https://www.waltonisaacson.com/

Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170

Learn about Claritas and find your best customers: https://claritas.com

Find us on Facebook: https://www.facebook.com/Claritas2.0/

Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/

Follow us on Twitter: https://twitter.com/Claritas2_0

Show Notes

From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With 40 percent of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out. In this episode, Host Monique Ruiz talks with multicultural marketing experts Albert Thompson, Managing Director of Digital at Walton Isaacson, and Claritas Vice President of Practice Leadership Ron Cohen about the importance of this loyal and growing consumer segment. Make sure you’re paying attention to your best customers: https://claritas.com/claritas-blog/ Check out the Transient Identiti podcast: https://open.spotify.com/show/2QP85fZ3fpETSRgni1kSfm Learn more about Walton Isaacson: https://www.waltonisaacson.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0

What is The Marketing Insider: A Claritas Podcast?

Claritas helps companies find customers. Through our podcasts we hope to help you better understand consumers, why they buy, and how they prefer to interact with you. We'll explore topics important to today's marketers so we can get you one step closer to your next customer.