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Ian Leslie is the CMO of Industry West, a hot DTC brand. And one Saturday morning, he had a crazy idea that generated a quarter million dollars in sales...in 24 hours. They spent almost no money, and it ended up being one of their most successful "campaigns" ever. Insane. Here's a peek behind the scenes.
Privy presents Ecommerce Marketing School with Val Geisler, part of the Triple Whale Network. A podcast to help you scale your Shopify store and learn from the best in the biz. Every Tuesday and Thursday you'll hear from an ecommerce expert and get the tactical advice you need to grow your brand.