It's about right here as we approach the door that we feel like we are
approaching the point of no return.
You know that feeling, and it's not that one.
I'm talking about the point of no return.
When we approach the door and all of a sudden we anticipate
the homeowner answering, our heart starts going like this.
We get nervous and we don't really know what we're gonna say, and if we haven't
knocked enough doors, if we don't have that experience, we begin to freak out.
We get cold feet, we get nervous, and then we end up fumbling
or stumbling on our words.
We get rejected, and then our confidence just goes down the drain.
Has it happened to you?
Drop a comment as if it has, cuz I know it's happened to me and I, I,
I just really wanna get rid of the ego in this sales world and share
the real things that we go through.
So in this video I'm gonna be sharing with you a really simple framework to
follow, layering in my slap canvasing formula, along with the easy opener
and a little mental trick to help you make those initial conversations at
the door so much easier so you don't feel like you've reached that point of
no return and there's no bailing out and you're setting yourself up for.
So let's get to it.
First I wanna say quick welcome or welcome back.
My name's Adam Benjamin, the rich strategist in everything that I do here
on my channel and in my All In One sales system is designed to help you and your
team smash your income goal and give every customer an amazing experience.
And if you followed along on YouTube, you probably heard
me talk about this free offer.
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I have a new one and it's.
Even better.
And it's access to my brand new free training center.
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are gonna bring you there.
You're gonna get that and a bunch more inside.
You're gonna get access to my pitch, like a pro roofing sales training
video library, my roof claims crash course, my recommended reading list
at the top 82 books I've read that I think are actually worth reading.
And I'd recommend to you, along with a replay of my 10 closing techniques that
are gonna work for every situation.
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Click on that.
Enter your email and let's get you inside that free training center
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And I can't wait to see inside.
All right, let's get to today's video.
So this point and over return approaching the door.
When we break down the fundamentals, like in the sales psychology,
oftentimes in order to feel confident, all we need to know is what we're
going to start saying in sales.
One of the skill sets we develop is what I call think fast ability, being
able to speak and think at the same.
It's one of the reasons that my a r o objection Handling formula
works so well, By the way, uh, I have a whole playlist inside that
free training center on objections.
So pop in there and you can see me overcome.
Uh, the top objections you're probably gonna face in roofing sales.
So, The first part of the framework is just again, what
are we gonna start saying?
Cuz all we need to know is how we're gonna begin speaking.
And with enough repetition, the rest is gonna flow really naturally.
So we're gonna combine here a few elements.
Number one is the slap formula, and if you need help on that, that's also in
the playlist, inside the pitch, like a program, sales training video library.
So grab that freebie and in there you're gonna learn all the whole like click the
pitching playlist, you'll learn all about the SLAP formula and a bunch of in depth.
And if you want more, you can grab my, uh, full sales system called
the Roofing Sales Success Formula.
I teach you the works inside there.
All right.
Say hi.
Break the ice, slap, say hi.
Break the ice.
Let 'em know why you're there.
Through justify the reason you're stopping by.
Ask an open-ended question that makes them think before they respond, Not yes or no.
They have to think about it, and then p present to their answer.
So all we need to really worry about is saying, Hi, I'm breaking the ice
and letting them know why we stop by.
And I'm gonna make that even easier cuz there's only five
reasons that you're stopping by.
Have you thought about this before?
The five reasons that you're stopping by, I'm gonna give 'em to you number one.
You're brand new in the neighborhood, meaning you haven't shown
up, no one knows who you are.
No one recognizes this logo on your shirt, and you're showing up fighting
the big uphill battle of being cold.
Okay?
So that's the first reason that you're stopping by, and we wanna just make it
sound as familiar, natural as possible.
Hey, listen, my name's Adam, the roof strategist.
The reason I'm stopping by talking to some of the folks here on Lexington Lane.
That's the truth.
I don't ever recommend that you fibb or lie or talk about
neighbors that don't exist.
Always, always just share the truth and you can say that I'm speaking
with some of the neighbors here, even if you've never been up on the roof.
Now, if you have now, you can share some more specifics.
Reason number two that you're stopping by is after you sign a customer.
So the minute I'd leave that house with a deal, I'm knocking the neighbors and I'm
letting them know, Hey, my name's Adam.
The reason I'm stopping by Peggy just chose us to do her roof.
All right, reason number three that you're stopping.
The job gets scheduled.
Now, most people don't do this, but I know in my sales system and I give
you all the stuff to use and tell you what to do at what stage and
all that part of the whole process.
But we're gonna leave that door hanger letter at the door, not the glossy
thing, door hanger letter, letting them know about production coming up.
We're also gonna be sending a direct mail letter so that way it is so easy
for us on install date when we show up.
Have our approach at the do door, which is a fourth reason on install day.
And the fifth reason is we're back in the neighborhood after we've
done roofs in that neighborhood.
So by blending these all together that slap form, let's say high, break the ice.
Let 'em know why you're stopped by.
Ask an open ended question and present to their answer.
Mix with the five.
Only five reasons that you're gonna be there.
Brand new in the neighborhood.
New customer job scheduled.
They install.
Install complete.
You now have a very easy and simple framework to follow, starting in the
very next sales appointment you run so you know exactly what to say when
you approach the door and you never have that experience of facing that
point of no return and getting rejected and tongue tied and losing the deal.
So there it is, and if you want the full system for you or your team
layering in all the different sales touch points, all the marketing material
to self generate leads, check out the Roofing Sales Success formula.
There's a link in the description below, and we're happy to
chat with you at 3 0 3 2 2.
Seventy one thirty three.
There's a phone number written down in there and you can call or text.
And uh, I'm so excited to have you here.
I wanna hear from you.
Drop a comment, let me know if this worked for you, what kind of struggles you face,
and it might inspire a future video.
So just cuz our time here is about to wrap up doesn't mean
you are, and my time has to.
So click right here now, all this freebie and let's get you inside our
new free training center and binging through that objections or pitching
playlists, you can learn even more.
And if you wanna hang with me here on YouTube, hop into this playlist to start
learning a bit more about my slab formula and we'll see you on the next one.