The 615 Podcast

Veteran publicist Cathy Cardenas joins Nick Woodard on the 615 Podcast to pull back the curtain on celebrity PR. From handling athletes and WWE stars to cleaning up crises and rebuilding reputations, Kathy shares real stories and practical branding insights every entrepreneur can use.

They dig into how she went from small-town Idaho and radio/TV to running a boutique PR agency built almost entirely on referrals, why likability can matter more than talent, and what business owners keep getting wrong about their public image.


Timed Highlights:
1:33 – What a publicist actually does
2:34 – Cathy’s Idaho/media background
4:01 – Lucha Libre event that launched her PR firm
5:49 – First big “I’ve made it” client: Hulk Hogan’s group
6:05 – Nick’s Rodney Atkins $20k sprinkler disaster story
8:02 – Differences in representing athletes, actors, brands
11:44 – Why celebrities prefer boutique PR and personal touch
12:26 – Biggest misconception about celebrities
18:11 – How much of media is strategic vs. organic
20:16 – Cathy’s new branding/consulting focus
27:33 – Talent vs. likability: what really matters
32:04 – What Cathy loves about living in Middle Tennessee


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What is The 615 Podcast?

A Podcast about Nashville's entrepreneurs and leaders of business.

Fifteen year veteran Realtor, Nick Woodard was raised right here in Williamson County, Tennessee. Graduate of Brentwood High School and Middle Tennessee State University, his roots were firmly planted here many years ago. Growing up in the Nashville area has provided him a vast knowledge and love for “The 615.” Understanding that he was extremely fortunate to be raised in such an incredible area, he has made it his passion to help others call Middle Tennessee “home.” Nick is married to his beautiful wife Kathryn and is the proud father of 3.