My guest today is James Maddison, CMO at blockchain.com, and this is one of those stories where the path to the top doesn't exactly follow the neat little roadmap that career counselors hand you in school. James has worn a lot of hats on the way. Journalism, entrepreneurship, brand building, marketing leadership, and figuring out how to connect storytelling with growth in industries that move fast and rarely come with instruction manuals.
Before blockchain.com, he helped shape growth and marketing at TradingView and played a key role at Resi, as the company expanded its presence in a crowded market. Now he's leading global marketing at blockchain.com, operating at the intersection of finance, technology, culture, and consumer trust. And if you've spent any time around crypto, you know that isn't exactly marketing on easy mode by any means.
What is The CMO Whisperer?
The CMO Whisperer, hosted by former Forbes writer Steve Olenski, is a curated executive platform and marketing leadership podcast where CMOs, brand leaders, and senior operators share candid insights on leadership, brand strategy, and growth. Spanning business, sports, and media, it goes beyond marketing to reveal how top leaders make decisions and perform at the highest levels.