FULL COMP: The Voice of the Restaurant Industry Revolution

Every restaurateur knows how important their digital footprint is but who has time for all of that? It’s hard to tweet when you’re backwaiting tables because your busier didn’t show up.
Then the pandemic hits and, like it or not, your entire livelihood is determined by an audience you chose not to grow online.
I found myself in the same boat and worried it was too late.
The good news is that it isn’t and Shawn Walchef of Cali Comfort BBQ is going to tell us exactly how he transformed his restaurant into a BBQ media company.
Click to sign up for our weekly newsletter.
Click here to book time on my personal calendar.
Click here to download our Restaurant Recovery Guide.
Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.
SHOW NOTES

The beginnings of Cali Comfort BBQ
2019 achievements
Cali BBQ relied on digital marketing due to having a non-obvious location
Getting people  to care about BBQ, community and craft
Becoming your own PR person
A publicist was out of budget for Cali BBQ
Shawn about books to learn about PR
Focus on finding your own voice
Internet has changed the way traditional business is done
Cali BBQ became a media company when they were struggling in 2008-09
Why the internet is more reliable for marketing
Provides actionable, measurable analytics
Physical ads in newspapers are not as measurable
Creating digital hospitality
Hospitality has a competitive advantage
Connection to customers
Willingness to serve
Having a full-time host is an example of investing in hospitality
Recreating this experience digitally
Responding to online reviews
Interacting no Twitter, Facebook, and Instagram
Proactive mindset to online audience building
The difference between digital marketing and being a media company
Digital marketing is about telling your own story online
Media companies also tell the stories of others
Cali Comfort BBQ share stories within the community
Operators who are willing to be vulnerable online do best
During Covid, operators are sharing their story and struggle
Connecting with the community
The key is reframing your relationship with your smartphone
The pros and cons of outsourcing
Outsourcing enables you more time
You won’t learn as much if you outsource straight away
Shawn originally did all social media, podcast editing, and blogging in house
Now employs blogger and podcast producer
Consumer habits have changed
Pivoting during Covid19
Asking the right questions during this time
Your website is your #1 asset
Be known for what you do best
Book recommendation: Story Brand by Donald Miller
Focusses for getting started in digital marketing
Continuous experimentation is what got Shawn and his company to level it is today
Personalization of digital hospitality
Now is the greatest time to build digital infrastructure for the future
Social media is just one aspect of online marketing

Show Notes

Every restaurateur knows how important their digital footprint is but who has time for all of that? It’s hard to tweet when you’re backwaiting tables because your busier didn’t show up.

Then the pandemic hits and, like it or not, your entire livelihood is determined by an audience you chose not to grow online.

I found myself in the same boat and worried it was too late.

The good news is that it isn’t and Shawn Walchef of Cali Comfort BBQ is going to tell us exactly how he transformed his restaurant into a BBQ media company.

Click to sign up for our weekly newsletter.

Click here to book time on my personal calendar.

Click here to download our Restaurant Recovery Guide.

Want to streamline your front-of-house operations and increase sales? Head over to http://restaurants.yelp.com/fullcomppodcast to claim your free page and learn more about these powerful tools for your business.

SHOW NOTES

  • The beginnings of Cali Comfort BBQ
  • 2019 achievements
  • Cali BBQ relied on digital marketing due to having a non-obvious location
  • Getting people  to care about BBQ, community and craft
  • Becoming your own PR person
  • A publicist was out of budget for Cali BBQ
  • Shawn about books to learn about PR
  • Focus on finding your own voice
  • Internet has changed the way traditional business is done
  • Cali BBQ became a media company when they were struggling in 2008-09
  • Why the internet is more reliable for marketing
  • Provides actionable, measurable analytics
  • Physical ads in newspapers are not as measurable
  • Creating digital hospitality
  • Hospitality has a competitive advantage
  • Connection to customers
  • Willingness to serve
  • Having a full-time host is an example of investing in hospitality
  • Recreating this experience digitally
  • Responding to online reviews
  • Interacting no Twitter, Facebook, and Instagram
  • Proactive mindset to online audience building
  • The difference between digital marketing and being a media company
  • Digital marketing is about telling your own story online
  • Media companies also tell the stories of others
  • Cali Comfort BBQ share stories within the community
  • Operators who are willing to be vulnerable online do best
  • During Covid, operators are sharing their story and struggle
  • Connecting with the community
  • The key is reframing your relationship with your smartphone
  • The pros and cons of outsourcing
  • Outsourcing enables you more time
  • You won’t learn as much if you outsource straight away
  • Shawn originally did all social media, podcast editing, and blogging in house
  • Now employs blogger and podcast producer
  • Consumer habits have changed
  • Pivoting during Covid19
  • Asking the right questions during this time
  • Your website is your #1 asset
  • Be known for what you do best
  • Book recommendation: Story Brand by Donald Miller
  • Focusses for getting started in digital marketing
  • Continuous experimentation is what got Shawn and his company to level it is today
  • Personalization of digital hospitality
  • Now is the greatest time to build digital infrastructure for the future
  • Social media is just one aspect of online marketing

What is FULL COMP: The Voice of the Restaurant Industry Revolution?

What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away?

I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP.

Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything.

No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of.

So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.