Attributed - A podcast by Dreamdata

On this episode of Attributed Steffen Hedebrandt is a guest on the Be a B2B Leader Podcast hosted by Felicjan Rybka. 

Any conversation about a B2B go-to-market funnel needs to start with Sales and Marketing alignment. And vice versa. But it’s not as easy…
Steffen is sharing his recipe of how to achieve Sales and Marketing alignment in just three steps and explains why you should look at data to repeat the success. He will also go through self-reported attribution and its role in analytics as well as how to use it to improve customer experience. 


For more episodes go to the Be a B2B Leader: https://open.spotify.com/show/6kOAVE8Q94IcP0l3l9c129
Follow Felicjan Rybka on LinkedIn: https://www.linkedin.com/in/felicjan-rybka/
Follow Steffen Hedebrandt on LinkedIn:  https://www.linkedin.com/in/steffenhedebrandt/


Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it.

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Creators and Guests

Host
Steffen Hedebrandt
Steffen Hedebrandt is the Chief Marketing Officer at Dreamdata, a leading Revenue Attribution Platform that enables B2B marketing teams to optimize and automate their marketing efforts with confidence. Steffen has become a household name in revenue marketing circles, combining a growth mindset with a deep, data-driven approach to scaling marketing orgs. A seasoned marketing leader known for his non-nonsense results-oriented approach, Steffen has a proven track record of scaling companies and building high-performing teams at Upwork and Airtame. With hands-on experience in tackling the challenges of rapid growth, he understands what it takes to drive success in today’s fast-paced marketing environment.

What is Attributed - A podcast by Dreamdata?

Welcome to Attributed by Dreamdata, the B2B marketing podcast for marketing teams looking to master growth. Every week, we host experts from the B2B go-to-market space to discuss digital marketing strategies, B2B podcast marketing, and revenue optimization. Whether you're lead gen or Ops, join our marketing podcast interviews to learn how to fire up revenue and solve your biggest B2B marketing challenges.