Choose Courage Inc.

If you’re building something (or even thinking about starting) this episode is for you.Vivianne sits down with her attorney and longtime business partner, Patrice Perkins, to break down the legal side of entrepreneurship in a way that actually feels practical, not overwhelming.From protecting your brand to navigating AI and ownership, this conversation will help you take your work more seriously and more strategically.In This Episode:The most common legal mistakes entrepreneurs make early on.Why protecting your brand (trademarks) should be a top priority.How contracts impact ownership, pricing, and long-term leverage.The difference between trademarks, copyrights, and trade secrets.How to protect your IP when working with contractors and collaborators.What entrepreneurs need to know about AI, ownership, and legal gray areas.Why many legal issues are actually identity and value problems in disguise.This conversation is a mix of real examples, live Q&A, and practical insights from entrepreneurs building in real time.If you’re creating something, growing something, or protecting something…This is your reminder: Your ideas are valuable. Your work is worth protecting. And how you build matters._______________Resources MentionedThe Lab (Patrice’s legal membership community) ongoing legal support, contract guidance, and office hours.If this resonated, share it with someone who’s building something of their own.Follow Vivianne on LinkedIn for more reflections on courage, business, and building something that actually fits your life.Join The Walkout a 2.5-day experience for UX and tech professionals exploring entrepreneurship

Show Notes

If you’re building something (or even thinking about starting) this episode is for you.

Vivianne sits down with her attorney and longtime business partner, Patrice Perkins, to break down the legal side of entrepreneurship in a way that actually feels practical, not overwhelming.

From protecting your brand to navigating AI and ownership, this conversation will help you take your work more seriously and more strategically.

In This Episode:

  • The most common legal mistakes entrepreneurs make early on.

  • Why protecting your brand (trademarks) should be a top priority.

  • How contracts impact ownership, pricing, and long-term leverage.

  • The difference between trademarks, copyrights, and trade secrets.

  • How to protect your IP when working with contractors and collaborators.

  • What entrepreneurs need to know about AI, ownership, and legal gray areas.

  • Why many legal issues are actually identity and value problems in disguise.

This conversation is a mix of real examples, live Q&A, and practical insights from entrepreneurs building in real time.

If you’re creating something, growing something, or protecting something…

This is your reminder: Your ideas are valuable. Your work is worth protecting. And how you build matters.

_______________

Resources Mentioned

  • The Lab (Patrice’s legal membership community) ongoing legal support, contract guidance, and office hours.

If this resonated, share it with someone who’s building something of their own.

  • Follow Vivianne on LinkedIn for more reflections on courage, business, and building something that actually fits your life.

  • Join The Walkout a 2.5-day experience for UX and tech professionals exploring entrepreneurship


What is Choose Courage Inc.?

We're reimagining business and workplace experiences with we-aint-afraid-to-go-there conversations. Choose Courage Inc. is an experience designed for leaders, entrepreneurs, and visionaries who are ready to break free from outdated norms and build workplaces, experiences, and businesses where people, creativity and courage come first.