A Lesson In Behavioral Science & How To Apply It To B2B Marketing

We’re kicking it back to Alpharetta, GA this week to replay a unique keynote from B2BMX East. Tune in now for an introduction to Behavioral Science, the study of how humans really make decisions, courtesy of Shirin Oreizy, Founder & CEO of Next Step. 

During this keynote, Shirin shares Behavioral Science principles every B2B marketer should know, as well as real-world examples of how Behavioral Science is applied to B2B marketing challenges — from increasing adoption with new customers to increasing the lifetime value of existing customers.  

Plus, hear from Shirin herself during an interview she had with co-host Kelly Lindenau on the show floor at B2BMX East!

RELATED LINKS: 

• Learn more about Next Step. 
• Connect with Shirin Oreizy here.
• Learn more about the upcoming B2B Marketing Exchange West in Scottsdale, Ariz. 
• Register for B2BMX West and get 15% off by using the code: MXPOD15
• Follow us on LinkedIn and X.

What is B2B Marketing Exchange?

The B2B Marketing Exchange Podcast features candid insights from those who live and breathe B2B. Every week, we'll feature the industry's top influencers and practitioners, who will touch on top-of-mind topics around content strategy, demand generation, account-based marketing, and sales enablement. Subscribe now to get a front-row seat to intimate conversations and top-rated talks from our premier events.