Stone Irvine founded StoneLuxe Coatings in Clarkfield, Minnesota (population: tiny) in 2023 at age 21, hit $1M in revenue in his first full year, and sold the company to Endless Poxybilities in December 2025 — at 24.
In the first episode of Live Laugh Crush, Alosha Pederson (founder of Endless Poxybilities) sits down with Stone to walk through the whole arc: leaving the company he worked for, working overnights at a hospital to make payroll, rolling out a second crew, buying two properties in year one, the partnership talks that fell apart, the bank deal that died in due diligence, and the owner-financed acquisition that finally closed.
This one is for concrete coating and home improvement owners thinking about growth, partnership, or an exit — from both sides of the table.
WHAT WE COVER
• Why "too rural" is usually a marketing problem, not a market problem
• The one-year lag: how EP's mistakes became StoneLuxe's playbook
• Year one by the numbers: 1 tech, 2 jobs, 2 crews by June, $1M by December
• Where the money actually goes when you double every year (CapEx, trucks, grinders)
• Why setting goals in July cost a whole season
• Merger vs. outright sale — and how a newborn and deployment orders changed the plan
• Why selling a 2-year-old company through a bank almost never works
• Creative/owner financing: controlling terms, timeline, and taxes
• What Stone wishes he'd done before the sale (books, write-offs, SOPs)
• Life after the exit: losing your purpose, and the "grass is greener" trap
• Rebranding StoneLuxe to Endless Poxybilities — the customer confusion that forced it
• Alosha's plan: partnering with coating companies to build a national home improvement brand
CHAPTERS
3:14 Leaving the old company: "too rural" and the aha moment
7:08 Vision and goals (or the lack of them) in year one
10:01 The first job, night shifts at the hospital, and rolling out crew #2
14:11 $1M in year one — and "where'd it all go?"
16:10 How Alosha and Stone met: flake shortage, a borrowed Lavina, and a transmission
19:47 Passing lessons down the line (and the Lars full circle)
25:33 Steak dinner, napkin math, and a deal that stalled
27:20 What changed: a daughter born at 3:53 AM and deployment orders
33:39 Picking the conversation back up — creative financing, closing in December
37:31 The fear of having no purpose
39:03 "One day it was your company, the next day it wasn't"
42:20 Stone's advice: merge and stay on, or move on — don't stay as an employee
45:25 The StoneLuxe rebrand
48:10 The bigger vision: a national brand and 80 people who never did coatings
ABOUT LIVE LAUGH CRUSH
Alosha Pederson revisits Endless Poxybilities' past, present, and future — the wins, the mistakes, and the people who partnered along the way — for other concrete coating and home improvement company owners who want to grow.
Endless Poxybilities — founded in 2022 in Minnesota, growing across multiple markets.
CONNECT WITH ENDLESS POXYBILITIES
Website: https://www.endlesspoxybilities.com/
Instagram: https://www.instagram.com/endlesspoxybilitiescc/
Facebook: https://www.facebook.com/profile.php?id=100077723058514
Have a coating company and want to discuss partnership opportunities? Visit our website to get in touch.
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