Kasra Dash: Hi so today I’m joining with James and today’s video is about B2B lead generation pay for performance. What is pay for performance lead generation.
James Dooley: This is probably one of my favourite models as a business owner and it means you’ve partnered with a lead generation company but you’re not paying them £1,000 or $1,000 every month. It is based on how well they perform. If they don’t generate any leads you don’t pay them. If they generate five leads you pay them. The risk is not on my end it’s on the lead generation company. If they say they can generate 50 leads that’s what they should be doing. As a business owner I need to make certain I’m not the reason they kick me off. I need five star reviews. I need a solid digital presence. My quotes need to be branded. My emails can’t be a personal Gmail. I need proper business emails. I need to forward the leads properly. If I’m a one man band fitting a kitchen and trying to close new deals it won’t work because I might not reply to a lead for four or five days. There is a lot of criteria to partner with a performance-based agency.

Kasra Dash: The big part of this is other terms for pay for performance lead generation are no win no fee lead generation or commission based lead generation or revenue share lead generation. You don’t pay anything for SEO PPC or the inquiries. You only pay on converted jobs so all the risk lies with the lead generator. They must decide whether Facebook ads PPC or SEO works best. They must find the keywords that bring profitable leads. Generating leads is easy. Generating leads that convert into paying clients with good profit is the hard part. That’s why not everyone gets accepted. Probably 80 percent get declined. At fatrank.com we do pay for performance lead generation. It is B2B commission based and revenue share only. We check what profits you make. If you say you make £3,000 on a conservatory and you’re happy to pay £500 once the job is completed that’s your only cost. A roofer might make £6,000 and pay £1,000. If they have an office and sales team that can work leads we accept them. It works very well.

Kasra Dash: There are one or two other companies that do pay on performance so don’t put all your eggs in one basket. Find commission-based lead generators.
James Dooley: In my opinion it is the Holy Grail for business owners because they pay nothing up front. No pay per lead. No wasted SEO spend. No PPC spend burned by click fraud or bad keywords. Zero risk on the business owner but you must meet the criteria. B2B lead generation on a commission based system and pay on performance is the best lead generation model in the UK.