It all comes down to what you're optimizing for - and what you're measuring. Jill and Megan are digging into what makes podcasts effective, and how to decide if a show is right for you - or if you already have one - how to make it work harder for you.
Megan Dougherty is a digital marketing strategist with a background in online business development. She has had the opportunity over the years to work with hundreds of business owners in a huge variety of industries. In 2017, she co-founded [One Stone Creative](https://onestonecreative.net) a podcast production agency specializing in white-label podcast production and network development.
In 2020 One Stone Creative developed the Business Podcast Blueprints, to help companies and executives dial into the specific ways they can leverage a podcast for their content marketing and business development goals. Megan is also the creator of the [State of Business Podcasting Report](http://podcastingforbusiness.com/report), and author of [Podcasting for Business: How to Create a Show That Makes a Bottom-Line Difference for Your Company](http://podcastingforbusiness.com/book).
Social Media Links
Website: https://OneStoneCreative.net
LinkedIn: https://www.linkedin.com/in/doughertymegan/
Free Gift:
Interested folks can check out the latest State of Business Podcasting Report! https://podcastingforbusiness.com/the-state-of-business-podcasting-report/
#jilllublinshow #podcast
What is The Jill Lublin Show?
With 200+ speaking engagements each year, master publicity strategist and consultant, and bestselling author, Jill Lublin, consistently wows audiences worldwide with her entertaining and interactive keynotes, seminars, and training programs on publicity, networking, kindness and influence marketing.