The Chacho Show

On today’s episode, we’re joined by my friend Erin Falter. Erin is the founder of Pink Skies, a boutique performance consultancy that focuses on brands in health, mindfulness and culture. In addition to Pink Skies, Erin leads growth for Mother Games alongside her sister, where they are building their first MMO title and are on a mission to create transformative experience through game play. She has a newsletter, WORKWORK, where she enjoys distilling the Inner and Outer Work she is learning as she goes.

We cover a range of topics in our conversation from religion, to growing up in a family of female entrepreneurs, branding, developing our values, how our inner work is connected to our outer work, regulating emotions, and the relationship we have with our thoughts.

I’ve had the pleasure of getting to know Erin over the past year and always love our conversations. Happy to share this conversation with you today!
---
Timestamps: 

(01:06) The story behind Notre Dame’s ‘Touchdown Jesus’
(02:27) Childhood
(04:00) Notre Dame Esteem Graduate Program
(05:13) Impact of a religious upbringing
(07:46) Growing up in a family of female entrepreneurs
(13:20) Working on a startup with her sister
(14:46) Naming companies
(18:19) Personal branding
(21:50) Protecting your mind from social media
(23:47) Developing Pink Skies values
(25:36) Origins of WORKWORK
(29:10) Distilling and practicing inner work 
(30:30) Writing process for WORKWORK
(33:40) Blending inner work and outer work
(36:30) Practices for regulation emotions
(40:16) Attachment to thoughts 
(43:07) Byron Katie’s 4 questions
(47:08) There’s a time for everything
(49:38) Where to start your inner work journey
---
Where to find Erin:
Twitter: https://twitter.com/erinfalter
LinkedIn: https://www.linkedin.com/in/erin-falter-4b454728/
WORKWORK: https://w0rkw0rk.substack.com/

Where to find Chacho:
Twitter: https://twitter.com/chachovaladez
LinkedIn: https://www.linkedin.com/in/chachovaladez/

What is The Chacho Show?

Hey, I’m Chacho, and welcome to my podcast, where we focus on the human side of startup success. I’m glad you’re here! As a startup investor, I am passionate about mental and physical health, psychology, building meaningful relationships, and how these aspects influence the process of building successful companies.

Every week, I have genuine conversations with thoughtful startup founders, investors, athletes, and thinkers. Together, we explore ways to leverage our minds to think differently, navigate challenging situations, and build stronger relationships. We aim to accomplish all of this without burning ourselves out.

Join me for inspiring stories, practical wisdom, and helpful tools to become the best version of yourself.