The Product Marketing Experts | How I Positioned That: Ambient Strategy's Founder, April Dunford

Just like a professional violinist playing in a NYC subway station, you could have a million dollar product that receives minimal returns because it’s been presented in the wrong context. Centered around the teachings of her book, "Obviously Awesome", April is here to set the record straight on the power of positioning and what methods you should use to do it right. Tune in to hear her expert advice, plus input on who should own positioning, how to navigate today’s overwhelming amount of data, and how you can found a successful company without reinventing the wheel.

Show Notes

Connect with April on LinkedIn.
If you haven't already, you can download April's book Obviously Awesome here. 

What is The Product Marketing Experts ?

A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.