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Hey, this is Mark Butler and you are
listening to a podcast for coaches.

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Last week I talked about group coaching.

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I shared some of my concerns about
the way I have seen it done the

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way I think it is done on average.

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And.

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I agree with what I said.

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Mostly I woke up on Friday morning
having recorded on Thursday, and I

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had that feeling that I get sometimes,
maybe you get this feeling sometimes

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that something wasn't quite right.

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It's just this internal thing.

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Sometimes it wakes me up in
the early hours of the morning.

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This time it didn't.

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But when I did wake up on Friday
morning, I had this sense that

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something wasn't quite right with how
I had talked about group coaching.

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Now I know that I like most of what
I said and I like most of the way

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that I said it and I think that same
day I got an email from a listener

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who was very specific and very, Uh,
Generous in her praise of the episode.

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She said that she thought there was a
lot of goodness there and that she was

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going to share that with her community,

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and of course that kind of feedback
means the world to me, I am not immune

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and I am not beyond enjoying the,
that kind of external validation.

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And then I had a coaching session
with a client just a couple

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of days ago where she said.

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That episode nailed it.

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She's a person who's done group
coaching programs and enjoyed those

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group coaching programs very much and
sees them as positive and beneficial.

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But she said the way you contrast
group coaching versus one on one

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coaching lands with me, 100%.

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Okay, great.

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, I'm glad I'm grateful that my
own sense of some of the value

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of those ideas from last week.

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I'm glad that, that there's resonance
there with at least two people.

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And yet I had this unsettled feeling,
like the whole story wasn't being told.

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I know it's not my job
to tell the whole story.

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I know other people are telling
other versions of the story

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that are valuable and useful.

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And those, those are getting attention
to, and that's as it should be.

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But I don't like the idea that I would.

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Leave information out or leave my opinions
out that I think maybe create a more

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robust view of the, of the whole thing.

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So today I want to talk a little
bit more about group coaching, but I

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want to look at it through the lens
of what I think is great about it.

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And how I think that where it's maybe not
quite great yet, it could be made better.

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I recognize the potential for my
own ego getting involved there

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because I'm sitting here saying,
I see a thing that's not great.

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That could be great.

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And I'm going to tell you how that is,
but this is a podcast and this is the

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internet and that's what we do here.

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So first of all, a couple of huge
benefits that I don't know that I

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called out in last week's episode.

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Number one is that the price of group
coaching typically is lower than

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the price of one on one coaching.

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I gotta say I hate the word accessible.

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It gets used all the time
in the coaching world.

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And I think the reason I hate it is
that it's very often being said by a

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person who is scared of selling a more
expensive thing or scared of doing the

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marketing and the personal development
around selling a more expensive things.

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So they default to this idea that
I'm going to make it more accessible,

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which they think excuses them
from the hard work of personal

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development, marketing, and sales.

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That they perceive to be associated
with  expensive one on one coaching.

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Okay.

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So I don't like it when I hear the word
accessible in conversations with other

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coaches and yet what else could we call
a program that costs 49 or 99 or 149 per

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month as it relates to a multi thousand
dollar one on one coaching experience.

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It simply is more accessible and
because of its accessibility,

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thousands and tens of thousands
of people have gotten the benefit.

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Of being in a space where important
topics are being discussed in a

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mostly helpful way that helps  the
participant activate themselves to

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make some changes in a way that they
end up being thrilled about, right?

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They improve, they move forward.

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And it's in no small part because
this thing had a price tag on it

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that was easier for them to pay.

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That's so powerful.

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It's so important.

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There are programs like,, my friend
Jody Moore's membership, my friend

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Edie Wadsworth's membership, you know,
even self coaching scholars from Brooke

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Castillo, I shouldn't, I shouldn't
say even, but what I mean is I've

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never participated in self coaching
scholars and it is 300 or was 300 a

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month, I'm not sure it exists anymore.

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I haven't, I think something's going on
there, I think, but I have bookkeeping

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clients who paid for self coaching
scholars for years at 300 per month.

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They must have been
getting something from it.

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it must have impacted them in some
positive way because 300 a month, it

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might be more accessible than a 10,
000 one on one coaching program, but

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it's not a small amount of money.

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So.

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There's something about these group
and even larger group experiences that

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clearly is benefiting people and the
comparatively lower price is part of that.

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And so I respect those programs for what
they do,  even when I haven't engaged

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directly with, , with those programs,

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you can't do a thing at that scale
for that many years for that many

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people without it offering benefit.

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It's just impossible.

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So I respect those programs and I
respect the fact that people want to pay

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for and participate in those programs.

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I think one of the biggest benefit of
these kinds of programs, whether it's a

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multi thousand person membership or a 10
person group is that there's a sort of

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osmosis that happens in these settings.

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If the calls are recorded and then if
I'm able to consume those recordings

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and I'm able to hear good principles
repeated over and over and over again,

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there's this osmosis to that where it
starts to seep into my consciousness and

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my, and my subconscious, and it starts
to impact my behavior in a positive way.

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If you were to pin me down on the
biggest benefit of one to many coaching

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environments, it would be that osmosis.

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It would be the fact that simply being
in the presence of a bunch of people who

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are looking to improve in specific ways,

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changes you even without
you realizing I'm for that.

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I think one of the reasons that
osmosis can happen is because

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there's something happening.

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Liberating and empowering about sitting
in a room with a bunch of people who

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think about these things in a similar way.

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I recognize that there can
be an unhealthy group thing.

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Can I, I put it in the hands of
the facilitator of the community

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owner and community manager to do
a good job of managing that and

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making sure that what has this
powerful beneficial osmotic effect.

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Doesn't become cultish
and group think ish.

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And these things can happen.

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And sometimes they do happen, but the
positive side of these communities is

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that many people who want to make changes
in themselves and in their relationships

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and their way of being feel very alone in
that when they sit in their families, in

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their book clubs, in their churches, , in
their companies, they hear the way other

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people talk about some of the subjects.

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, it can be incredibly lonely and isolating.

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These memberships and scaled group
coaching programs create an environment

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in which a person can say, I'm not
alone and I'm not crazy because.

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All of these people seem to have the same
desire that I have to learn and to grow.

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Just knowing that you're not alone and
that you're not crazy and that your way

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of thinking has merit to other people
and they share it, that can unlock you.

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You can't have some of that in
a one on one coaching setting.

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In fact, you can have a lot of it in a
one on one coaching setting as you and

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your coach work together to validate
you, to validate your way of thinking,

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to find your growth edges, to confront
you, to challenge you, all of that.

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But there's also something powerful
about sitting in a room with five or

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10 or 500 and knowing that everyone
in there is thinking along similar

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lines, not thinking exactly the same
way, but thinking along similar lines.

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So for me, that's the power of
these scaled coaching experiences.

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They are, by definition,
more financially accessible.

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They offer a sense of community where
you're not alone and you're not crazy.

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And in that sense of community,
there's this osmosis effect where

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just you sit there and you just
absorb it and it does impact you.

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Now, how do we make it better?

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Well, last week I talked about how
I think that in group settings,

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there's a few things you can do.

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You can do teaching, you can do
facilitation and you can do coaching.

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I do think all of them have
their place in a group setting.

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For example, I think that you can improve
a group experience by actually teaching.

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Creating an environment that
encourages study, preparation,

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and self confrontation.

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So instead of creating an environment
that is just consumption, And

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almost entertainment and, and media.

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An environment in which a person
can come and they can  just absorb.

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I realized I just said there's
benefit to that simple absorption

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and I believe it, but the next level
is invite that person to go beyond

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consumption and to go to study and to
preparation and to self confrontation.

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And then be a great teacher
of a specific philosophy.

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I don't think in a group setting, I
don't think we should pretend that

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there's no dogma wherever there is a
group gathered around a specific idea

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or set of ideas or goal or set of goals.

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There is dogma.

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It's inherent  to the environment, because
if we didn't have any dogma, if we didn't

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have any shared beliefs, we wouldn't
be here in that particular setting.

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Even if your dogma is
anti dogma, that is dogma.

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I know this is getting a
little meta and abstract and

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weird, but listen, hear me out.

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The reason you gather is because you
share a set of beliefs or a set of goals.

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And if that's the case, then lean in.

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Codify.

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This is how we talk about this.

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This is our source material.

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Let's study our source material.

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Let's master our source material.

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Let's challenge each other
on our source material.

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Let's self confront around the
application of the source material.

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So we go beyond just listening to the
coach, talk to a person, and then sitting

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back comfortably and saying, yeah,
she really needs to figure that out.

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Or, Oh boy, I don't have that problem.

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Or even, Hmm, that's
probably beneficial to me.

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I should think about that.

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The next level beyond that is I'm showing
up to this classroom,  zoom call, whatever

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it is, having studied and prepared and ask
myself hard questions about this material.

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That's a way to level up the whole
experience, the whole environment,

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actually teach and be great at it.

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I also talked last week
about facilitation,

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My definition of facilitation is
gathering a group of people and then

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as a facilitator drawing the knowledge
and the wisdom out of that group.

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It is slightly different from
teaching,  the same source material.

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In facilitation, when I gather the group
together, there's an assumption of the

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group's, Knowledge and preparation.

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, And then we're drawing their
knowledge out of them along with their

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personal experiences and insights.

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So there's no lecture and listen,
there's no quiz at the end of class.

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There is a discussion prompt, and then
there is a skilled facilitator drawing

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out the experiences and the ideas of
each person in the room, and there's

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real transformation available there.

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There's a reason.

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That support groups and 12
step communities and churches.

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There's a reason these things
have persisted for so long.

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It's because there's power in
gathering and it's like counseling

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together, gathering and facilitating
the sharing of knowledge and insight.

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So be great at it.

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If you're going to have a scaled
one to many experience with people.

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Become a great facilitator.

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And if you want to go even a step beyond
that, help participants become great

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facilitators and then enable them,
have them form facilitation groups.

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Sometimes I think for good reason,
the owners and the managers of these

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communities are worried about enabling
facilitation between participants.

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I share your concern.

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I've been in these spaces a lot , and
one thing I've become completely

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convinced of is wherever you gather five
plus people, there will be one crazy.

00:14:25.429 --> 00:14:30.019
There will be one person who doesn't
seem to have quite the social

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IQ that you would hope, and they
want to dominate the conversation.

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They want to go off on tangents.

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They want to ask inappropriate
questions of the facilitator

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or of other participants.

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And because of the almost mathematical
certainty of that one person in every

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group and dear listener, if you say to
yourself, I've never been in a group

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that's like that, I'm so sorry to tell
you this, it's time to look in the mirror.

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There's a crazy in every group.

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That's larger than about five.

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Okay.

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I'm exaggerating.

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It's not every group.

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But you're all laughing right now
because you've been in those groups,

00:15:14.939 --> 00:15:21.199
a face popped into your head and
you're like, yep, him or, or yep, her.

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So the thing to do is get good.

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And managing the crazy, probably
starting by not calling it crazy.

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I can do that because this is the
podcast and, I'm not in a room with

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five or 10 or a hundred people.

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So I'm not calling out a specific
person, but if I had a group of

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10 in front of me, I can guarantee
you in the first session, I would

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identify the person that I probably
need to take aside after the meeting.

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And, and find the kindest,
clearest way to say that's a

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little too much airtime for you.

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In the next session, I need you to
listen more than you talk, et cetera.

00:16:06.174 --> 00:16:09.944
These kinds of conversations are not easy,
but if you want to do scaled coaching,

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and if you want to actually elevate
participants, you have to get good at

00:16:14.264 --> 00:16:19.484
the associated skills, like having hard
conversations with difficult participants.

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It's the job.

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The payoff is.

00:16:24.309 --> 00:16:29.299
If you can get good at elevating other
people and helping them become skillful

00:16:29.299 --> 00:16:35.599
in facilitation, now the community can
actually grow beyond your ability to

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facilitate and to teach and to coach.

00:16:39.719 --> 00:16:41.389
I'm not pretending that I'm even there.

00:16:41.399 --> 00:16:43.689
The reason we're having these
conversations on this podcast

00:16:43.699 --> 00:16:45.819
is because I want to get there.

00:16:46.499 --> 00:16:50.869
I see potential benefits for
the people I engage with and

00:16:50.869 --> 00:16:52.379
I also see financial benefits.

00:16:52.459 --> 00:16:55.679
Potentially, I'm not above
wanting financial benefits.

00:16:56.994 --> 00:16:58.694
But I want to be good at it.

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And I want to create amazing
one to many experiences.

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And part of that is not just becoming a
skilled facilitator, but helping other

00:17:07.414 --> 00:17:09.414
people become skilled facilitators.

00:17:10.894 --> 00:17:15.624
Last thing I do think you
can coach in a group setting.

00:17:17.394 --> 00:17:21.204
Here's how I would approach it to make
sure that the coaching is as useful

00:17:21.204 --> 00:17:24.244
as possible to the person receiving
it and to the people observing.

00:17:25.574 --> 00:17:29.894
I would create an environment in which
if a person is going to be coached

00:17:29.894 --> 00:17:33.144
in the group, they've done some
amount of preparation ahead of time.

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So for example, you might create
a community wide template that we

00:17:40.024 --> 00:17:44.194
understand is the thing we do before
we ask for coaching in a group setting.

00:17:45.379 --> 00:17:51.859
It involves self inquiry, and then the
person brings the, the fruits of that self

00:17:51.859 --> 00:17:56.989
inquiry, the results of that self inquiry
to the group, to the coach and says,

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here's what I've come up with so far.

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I'd like some help.

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I think, and this is just a hypothesis,
I think what can happen if you do this is

00:18:08.769 --> 00:18:15.679
you get through the throat clearing and
the thought downloading and the rambling.

00:18:17.164 --> 00:18:22.214
. I tend to be a person that has to
verbally process a lot on my way to

00:18:22.214 --> 00:18:28.604
figuring out what my point is and what
I'm trying to get help with when I'm

00:18:28.604 --> 00:18:33.644
talking to my coach, , that may be an
essential part of my process, but if I

00:18:33.644 --> 00:18:37.784
were a participant in a group program,
it would be helpful to me if the coach

00:18:37.784 --> 00:18:42.614
said, here's what you're going to do,
Mark, you're going to take the template.

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And the template says, state your problem.

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And then it simply does this.

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It repeats.

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Why is that a problem?

00:18:51.099 --> 00:18:51.999
Five times.

00:18:52.939 --> 00:18:56.329
So state your problem and then
say, why is that a problem?

00:18:56.769 --> 00:18:57.429
Give an answer.

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Why is that a problem?

00:18:58.519 --> 00:18:59.209
Give an answer.

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You repeat that five times.

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Somewhere in your responses to
why is that a problem will be.

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A very real thing that you and your
coach can grab onto and talk about in a

00:19:12.349 --> 00:19:17.169
10 or 15 or 20 minute interaction in a
group setting that will be more impactful

00:19:17.179 --> 00:19:23.049
to the participant than the normal
approach, which is how can I help today?

00:19:23.049 --> 00:19:25.819
And then we go straight into some
advice giving, et cetera, like we

00:19:25.819 --> 00:19:27.229
talked about in last week's episode.

00:19:28.589 --> 00:19:33.489
I'm not proposing necessarily
what we might call self coaching.

00:19:34.859 --> 00:19:39.859
In my observation of clients and
people in these groups, people

00:19:39.859 --> 00:19:41.279
aren't very good at self coaching.

00:19:42.249 --> 00:19:46.049
They're just not, that's the power
of having a coach, getting a coach.

00:19:47.309 --> 00:19:51.519
So if we keep the preparation
exercise simpler, where we just

00:19:51.519 --> 00:19:54.939
have people download their thoughts
in response to a question, like,

00:19:55.089 --> 00:19:56.189
tell me why that's a problem.

00:19:56.259 --> 00:19:57.269
Why is that a problem?

00:19:57.289 --> 00:19:58.259
Why is that a problem?

00:19:58.279 --> 00:19:59.259
Why is that a problem?

00:19:59.559 --> 00:20:03.299
As you drill on something like
that, the person's thoughts are

00:20:03.299 --> 00:20:06.689
revealed, and then we can work on
those thoughts and their fruits.

00:20:07.944 --> 00:20:13.394
So summing up, there's power in
scaled coaching experiences and

00:20:13.394 --> 00:20:14.974
in scaled coaching communities.

00:20:15.134 --> 00:20:15.834
I'm a fan.

00:20:17.524 --> 00:20:19.784
I'm especially a fan.

00:20:20.884 --> 00:20:24.084
If the scaled coaching community
is open and honest about what

00:20:24.084 --> 00:20:25.709
it can do and what it can't do.

00:20:27.579 --> 00:20:31.279
I'm a fan if the facilitators behind
that community, the owners, the

00:20:31.279 --> 00:20:37.359
coaches, if they decide to become
masterful teachers around the

00:20:37.359 --> 00:20:39.189
principles that the community agrees on.

00:20:41.209 --> 00:20:45.039
If the owner of the community and
the coaches in the community decide

00:20:45.039 --> 00:20:50.009
to become great facilitators, where
they draw the knowledge and experience

00:20:50.039 --> 00:20:53.589
out of the participants in a way that
makes all participants better off.

00:20:55.169 --> 00:21:00.529
And if in their coaching, the
actual coaching they do, if they

00:21:00.529 --> 00:21:02.769
invite people to prepare themselves.

00:21:03.474 --> 00:21:10.234
Before receiving that coaching so
that it's less advice giving and

00:21:10.244 --> 00:21:14.814
more actual coaching and engagement
with the person's thoughts and

00:21:14.814 --> 00:21:16.164
with the impact of those thoughts.

00:21:17.214 --> 00:21:18.754
I think it's more work
to do what I'm saying.

00:21:19.714 --> 00:21:22.154
I wonder whether I would ever
persuade myself to attempt it.

00:21:22.224 --> 00:21:27.644
I don't know yet, but this is
my hypothesis for how a good

00:21:27.644 --> 00:21:29.618
thing can become a better thing.

00:21:29.618 --> 00:21:33.674
And I'll talk to you next time.