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Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers.
Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity comes from.
Clay Christensen video we talk about:
Understanding the Job
Sign up for Buyer Psychology email:www.katelynbourgoin.com
Show Notes
Katelyn Bourgoin is a trailblazer in the area of customer-focused research. Steeped in the experience of closing down her tech start-up, she is on a mission to teach effective customer research to entrepreneurs and other marketers.
Katelyn is engaging, practical, and super knowledgeable on so many things. Join us as Katelyn shares that knowledge, explaining 'Jobs to be Done' and how McDonald's used it to increase their milkshake sales, beach head content, and where true customer clarity comes from.
Clay Christensen video we talk about:
Sign up for Buyer Psychology email:www.katelynbourgoin.com
Creators and Guests
What is The Number?
The Number is a business podcast about the numbers that actually run your business.
Each episode focuses on one number. Revenue, profit, cash flow, capacity, time, valuation, customer cost, risk, or exit readiness.
Hosted by Wendy Brookhouse, and often joined by Kelsey MacAulay, the show breaks down what that number means, why it matters, and how it should influence the decisions you make as an owner.
Some episodes feature guests. Some are honest conversations. Some are solo deep dives.
If you own a business and want better clarity, better decisions, and better outcomes, it starts with knowing your numbers.