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Joe Pine talks about converting services into experiences and shares some thoughts on how to price them.
Show Notes
Long-time listeners may recall an interview that Rochelle and I did a little while back with Joe Pine on The Business of Authority.
On TBOA, we talked a lot about how to elevate your business from selling services to selling experiences and ultimately to selling transformations (i.e., outcomes) but we didn’t get a chance to talk much about pricing these sorts of higher value offerings.
So, Joe graciously agreed to join me on Ditching Hourly to talk about just that:
On TBOA, we talked a lot about how to elevate your business from selling services to selling experiences and ultimately to selling transformations (i.e., outcomes) but we didn’t get a chance to talk much about pricing these sorts of higher value offerings.
So, Joe graciously agreed to join me on Ditching Hourly to talk about just that:
More about Joe…
Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.
In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.
2019 marks the 20th anniversary of The Experience Economy and it is has been revised and has just be released with a new subtitle: “Competing for Customer Time, Attention, and Money.” You can order it here:
The Experience Economy, 20th Anniversary Edition
In true “experience” fashion, Joe and Jim are running a book re-launch celebration on Nov 13, 2019. If you’d like to be included, you can register here to participate in person or online:
https://strategichorizons.com/books-and-ideas/launchfest/
Definitely check out Joe’s work. He’s the real deal.
Related Links
Joe Pine
The Experience Economy
Strategic Horizons
Joe on Twitter
Transcript
Transcript of Joe Pine on Ditching Hourly
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What if your ideal buyers looked forward to getting an email from you. every. single. day?
That’d be pretty sweet, right? But how would you get started...
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Sign up to get notified about the next session before "life happens" and you forget:
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I hope to see you in the next session of Email365!
What if your ideal buyers looked forward to getting an email from you. every. single. day?
That’d be pretty sweet, right? But how would you get started...
Email365 will show you the way.
Sign up to get notified about the next session before "life happens" and you forget:
KEEP ME IN THE LOOP »
I hope to see you in the next session of Email365!
Creators & Guests
What is Ditching Hourly?
For freelancers, consultants, and other independent professionals who want to make more and work less without hiring.