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Joe Pine talks about converting services into experiences and shares some thoughts on how to price them.
Show Notes
Long-time listeners may recall an interview that Rochelle and I did a little while back with Joe Pine on The Business of Authority.
On TBOA, we talked a lot about how to elevate your business from selling services to selling experiences and ultimately to selling transformations (i.e., outcomes) but we didn’t get a chance to talk much about pricing these sorts of higher value offerings.
So, Joe graciously agreed to join me on Ditching Hourly to talk about just that:
On TBOA, we talked a lot about how to elevate your business from selling services to selling experiences and ultimately to selling transformations (i.e., outcomes) but we didn’t get a chance to talk much about pricing these sorts of higher value offerings.
So, Joe graciously agreed to join me on Ditching Hourly to talk about just that:
More about Joe…
Co-author of The Experience Economy, Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike.
In 1999, Joe and his partner James H. Gilmore wrote the best-selling book The Experience Economy: Work Is Theatre & Every Business a Stage, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences – memorable events that engage each customer in an inherently personal way.
2019 marks the 20th anniversary of The Experience Economy and it is has been revised and has just be released with a new subtitle: “Competing for Customer Time, Attention, and Money.” You can order it here:
The Experience Economy, 20th Anniversary Edition
In true “experience” fashion, Joe and Jim are running a book re-launch celebration on Nov 13, 2019. If you’d like to be included, you can register here to participate in person or online:
https://strategichorizons.com/books-and-ideas/launchfest/
Definitely check out Joe’s work. He’s the real deal.
Related Links
Joe Pine
The Experience Economy
Strategic Horizons
Joe on Twitter
Transcript
Transcript of Joe Pine on Ditching Hourly
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Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
Before you go!
The next time someone asks you for your hourly rate, I want you to stop what you're doing and head on over to valuepricingbootcamp.com to sign up for my free value pricing email course.
Hope to see you there!
Creators and Guests
What is Ditching Hourly?
For freelancers, consultants, and other independent professionals who want to make more and work less without hiring.