Billion Dollar Backstory

Different > better.

Especially in an industry that loves to rank, chart, compare, and benchmark errrthing. 

Because when everyone is trying to prove they're better, everyone starts sounding pretty much the same.

In this Encore episode, Stacy is bringing back one of her favorite conversations about what it actually takes to stand out.

She’s covering: 
  • Why leaning into what makes you different means going to the edges and getting radical
  • Why 80% of executives think their company is differentiated, while only 10% of customers agree
  • How to create a category of one 
  • What differentiation is, and what it absolutely is not
  • Why you must be brave enough to attract and repel 

This is Billion Dollar Backstory: Encore, because some conversations are just too good not to bring back.

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Running a fund is hard enough.
Ops shouldn’t be.
Meet the team that makes it easier. | billiondollarbackstory.com/ultimus

Creators and Guests

Host
Stacy Havener
Founder/CEO @ Havener Capital Partners | $30B AUM for boutiques w/ The Billion Dollar Blueprint™ | Story-led sales & marketing for founders, fund managers, and teams

What is Billion Dollar Backstory?

Host Stacy Havener brings you the storytelling tips, sales strategies, behavioral secrets, and inspirational stories that help YOU turn your words into dollars. Learn from sales and marketing experts. Meet finance and investment leaders, founders and fund managers who have made it, and the ones on the rise. Because there are people behind the portfolios. Their stories matter. So does yours.

Presented by:
Ultimus Fund Solutions // www.ultimusfundsolutions.com
GemCap // www.geminicapital.ie

@stacyhavener // www.billiondollarbackstory.com