{
  "version": "1.2.0",
  "chapters": [
    {
      "title": "– Intro to Diane\r",
      "startTime": 0,
      "endTime": 265.21
    },
    {
      "title": "– What is message-market fit and why does it matter?\r",
      "startTime": 265.21,
      "endTime": 459.21
    },
    {
      "title": "– The biggest messaging mistakes B2B companies make\r",
      "startTime": 459.21,
      "endTime": 605.21
    },
    {
      "title": "– The difference between positioning and messaging (and why both matter)\r",
      "startTime": 605.21,
      "endTime": 813.21
    },
    {
      "title": "– How to create a messaging strategy that actually resonates\r",
      "startTime": 813.21,
      "endTime": 1010.21
    },
    {
      "title": "– Signs your messaging isn’t working and how to fix it\r",
      "startTime": 1010.21,
      "endTime": 1224.21
    },
    {
      "title": "– The role of customer research in B2B messaging\r",
      "startTime": 1224.21,
      "endTime": 1437.21
    },
    {
      "title": "– How to structure a homepage message hierarchy that converts\r",
      "startTime": 1437.21,
      "endTime": 1756.88
    },
    {
      "title": "– What makes a great value proposition vs. a generic one\r",
      "startTime": 1756.88,
      "endTime": 1910.88
    },
    {
      "title": "– How to test and validate your messaging with real customers\r",
      "startTime": 1910.88,
      "endTime": 2134.88
    },
    {
      "title": "– Why messaging needs to be clear, not clever\r",
      "startTime": 2134.88,
      "endTime": 2345.88
    },
    {
      "title": "– Common struggles B2B teams face when implementing new messaging\r",
      "startTime": 2345.88,
      "endTime": 2561.88
    },
    {
      "title": "– Final takeaways",
      "startTime": 2561.88,
      "endTime": 2966.73
    }
  ]
}