#dogoodwork

Brent Keltner, Winalytics LLC’s founder, stressed the significance of resilience and personalization in sales. He emphasized understanding customers' needs before pitching a product and using interview techniques to ask the right questions. Contrary to popular belief, Brent argued that success is not about personal growth mindset but about serving others first, focusing on their values, and helping them achieve their goals. This echoes his view on prioritizing others over self-preservation. Who’s The Guest? Brent is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy which helps clients reach their top growth potential by personalizing value in sales and go-to-market strategy to each buyer's roles, goals, and market segment. Before starting Winalytics, Brent was a revenue leader for more than a decade at various companies and began his career as a Ph.D. social scientist. He has written 'The Revenue Acceleration Playbook' and has been featured in several publications. Episode Highlights How Brent uses a karate metaphor to show that resilience is the key in sales The mindset needed for success The importance of not winning the customer all the time, as not all customers can be good for the company The strategy of using feedback and the emotions of customers to reposition sales, improve sales scripts, and better conversations Improving the sales calls and the overall sales process How to audit sales calls and check back if the customer values the product or service The common beliefs in marketing and sales that Brent disagrees with Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Brent Keltner https://www.winalytics.com/ https://www.linkedin.com/in/bkeltner/   Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Show Notes

Brent Keltner, Winalytics LLC’s founder, stressed the significance of resilience and personalization in sales. He emphasized understanding customers' needs before pitching a product and using interview techniques to ask the right questions. Contrary to popular belief, Brent argued that success is not about personal growth mindset but about serving others first, focusing on their values, and helping them achieve their goals. This echoes his view on prioritizing others over self-preservation.

Who’s The Guest? Brent is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy which helps clients reach their top growth potential by personalizing value in sales and go-to-market strategy to each buyer's roles, goals, and market segment. Before starting Winalytics, Brent was a revenue leader for more than a decade at various companies and began his career as a Ph.D. social scientist. He has written 'The Revenue Acceleration Playbook' and has been featured in several publications.

Episode Highlights

  • How Brent uses a karate metaphor to show that resilience is the key in sales
  • The mindset needed for success
  • The importance of not winning the customer all the time, as not all customers can be good for the company
  • The strategy of using feedback and the emotions of customers to reposition sales, improve sales scripts, and better conversations
  • Improving the sales calls and the overall sales process
  • How to audit sales calls and check back if the customer values the product or service
  • The common beliefs in marketing and sales that Brent disagrees with Episode Resources
  • Connect with Raul Hernandez Ochoa
  • https://www.linkedin.com/in/dogoodwork/
  • https://twitter.com/rherochoa
  • https://dogoodwork.io/
  • Connect with Brent Keltner
  • https://www.winalytics.com/
  • https://www.linkedin.com/in/bkeltner/  

Review, Subscribe and Share If you like what you hear please leave a review by clicking here

What is #dogoodwork?

#dogoodwork is not a label but a way of living.

It is the constant and diligent effort to achieve a new level of excellence in one’s own life.

It is the hidden inner beauty behind the struggle to achieve excellence.

It is not perfect but imperfect.

It is the effort, discipline and focus that often goes unnoticed.

The goal of this podcast is to highlight that drive.

The guests I have on this show emulate this drive in their own special way. You’ll be able to apply new ideas into your own life by learning from them.

We will also have 1on1 episodes with me where we’ll dive into my own experiences with entrepreneurship and leadership.

Every episode is designed to provide you with ideas that you can apply and grow in excellence in all areas of your life, business and career.

Do Good Work,

Raul