Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It

Welcome to the second episode of Stuck at Zero, a limited podcast series about why your online business isn't making any money - and what to do about it.

In the first episode, I covered why your offer, your messaging, your funnel, and your consistency aren't the real problem. So in this episode, we're getting to what actually is: you don't have a business problem, you have an audience problem.

Listen to the full episode to hear:
  • The "location, location, location" principle, applied to online business
  • Why the businesses that struggle most are the ones without an audience, regardless of offer quality
  • How I grew from a crappy camcorder in my teenage bedroom to over 700,000 YouTube subscribers, and what changed once my audience started growing
  • Why you don't need to be great at sales once you have the right audience
Learn more about Gillian:

What is Stuck at Zero: Why Your Online Business Isn't Making Any Money + What To Do About It?

Your business isn't making the money you want it to make. Maybe it's been months. Maybe it's been years. And by now you've probably started asking yourself some hard questions: Is my offer good enough? Am I just bad at sales? Is my niche too crowded? Am I even cut out for this?

Stick with me, because those probably aren't the real problem.

I'm Gillian Perkins. I've run my online business for almost 10 years (the last eight or nine profitable), grown an audience of nearly a million followers, and brought in over $2.5 million along the way. I've also spent the last seven years working with over 3,000 clients and customers, helping them build businesses that actually make money. So I've seen this problem from both sides - lived it, and helped fix it for others.

In this series, I'm walking you through exactly why your business is stuck at zero and exactly what to do about it:

Episode 1: Why your offer, your messaging, and your sales funnel probably aren't the real problem - and what's actually going on
Episode 2: The real reason your business isn't making sales (it's probably not what you think)
Episode 3: The common "fixes" people try, and why they don't actually solve the problem
Episode 4: The simple formula behind consistent, predictable revenue
Episode 5: What to prioritize to start making real money - and how to scale once you do

If your business has been stuck at zero, it's time to figure out why... and what you can do to finally start making money.