Soulful MBA Podcast

If you’ve been listening to the podcast for any length of time, then you know that we’re not fans of discounting. Here are some of the reasons why discounting is bad news for your business: Customer Acquisition Costs (CAC) are increasing across the board. Discounting creates a race to the bottom in your industry. Pricing too low attracts the wrong customers. Selling cheap products tarnishes your brand. What should you do instead? Differentiate yourself with these strategies: Tell your story. Share your essence. Create unique offerings in your niche. Bundle! Keep the price the same, but add something extra to it.

Show Notes

If you’ve been listening to the podcast for any length of time, then you know that we’re not fans of discounting.

Here are some of the reasons why discounting is bad news for your business:

  1. Customer Acquisition Costs (CAC) are increasing across the board.
  2. Discounting creates a race to the bottom in your industry.
  3. Pricing too low attracts the wrong customers.
  4. Selling cheap products tarnishes your brand.

What should you do instead? Differentiate yourself with these strategies:

  1. Tell your story. Share your essence.
  2. Create unique offerings in your niche.
  3. Bundle! Keep the price the same, but add something extra to it.

What is Soulful MBA Podcast?

Our binge-worthy podcast is a sanctuary for those curious about what it's really like to build a company from scratch, work remotely with your best friend, and consciously engage with other humans on the Internet.
Our mission is to help other ambitious women build and grow businesses online.